Creating digital tools for UK immigrants to navigate their immigration journey from the first visa to final settlement.
Subscription-based model, with one-off purchases available
Salmo Visa : Digital tools for UK immigrants to navigate their journey
Written in January 2025. Details may have changed since.
Pre-Seed
❓ Business Model
📈 Traction
600 beta users since mid-June launch
£15k revenue from endorsement support (side service) in 12 months
Supported 7 startup founders to secure Innovator Founder visa in the past 12 months at 75% success rate (average: 20%)
Raised £400k in total since founded in 2021
🌱 Founding Team
Amber Perng (Founder & CEO)
- Helped a travel agency organise the "immigration" process of a deceased client back to Taiwan.
- Co-designed a Shoreditch-based dry cleaning store called "The Steam Room".
📖 Story
Having forced to wipe out 4 years of visa stays for merely 8 days over-travelled abroad the UK, Amber found herself navigating the immigration journey with extreme pain and uncertainty. As a solution to combat these real issues - she founded Salmo to empower UK immigrants to help communicate the immigration nuances that everyone has to go through.
👀 Reasons to watch
Helping 50,000 immigrants get settlement/citizenship by 2027. (Est. £22m in revenue)
New feature catering towards citizenship and monetisation strategy launching in December 2024.
Visa application document preparation, law firm partnerships and B2B system launch in 2025
5 year plan : Market expansion to Europe (e.g. Germany, France, Netherlands) and Australia