Soul is turning every foot strike into trackable insights.
Hi, I'm Tangus, the co-founder of Soul. Up to 80% of runners every year are getting injured. This isn't because they're unfit or that they're unlucky. This is because movement is invisible. Think of your normal routine. You track your sleep. You track your calories. But when it comes to your movement and your foot hitting the ground, it becomes a black box.
Soul is a smart insole that slips into your shoe and is paired with a machine learning model to create gate analytics. No lab visits, but to improve how you move. Wrist devices track your heart rate, but we're just doing that for your feet and how you move.
We are a team of three university scrappy students and with our intersection in clinical credibility and engineering, we are building this from the ground up. If you work with sports brands, run clubs, health platforms, we'd love to connect and hopefully have chats about piloting.