Cogmap

Cogmap is a cognitive insight platform that reveals how people genuinely think, tackling a problem that skills tests and personality assessments leave unaddressed: the real-time cognitive performance of individuals under pressure. Founded as a UCL spin-out from research into elite athletes, the company addresses the gap between what organisations know about their employees and what actually determines performance — decision-making speed, attention control, working memory, and cognitive flexibility.

The platform delivers a library of gamified, AI-enabled assessment modules that measure cognitive abilities in an engaging, rapid format. An insight dashboard then provides talent mapping, team analytics, and benchmarking across roles and industries. Unlike traditional psychometric tools, Cogmap's measurements are objective and dynamic, reflecting how someone performs in the moment rather than how they self-report. Clients range from professional sports organisations including the Football Association and England Rugby to enterprise clients such as Google and leading pharmaceutical and financial institutions.

Cogmap raised £1M to accelerate product development and expand its market reach, backed by Key Ventures. The company is positioned at the convergence of neuroscience, AI, and human capital analytics — a market growing rapidly as organisations seek data-driven approaches to talent acquisition and workforce optimisation. Cogmap operates from London and continues to publish peer-reviewed research underpinning its methodology.