Simmer

Simmer is a London-based direct-to-consumer food brand selling subscription boxes of chef-prepared, ready-to-eat meals. The company targets time-poor, health-conscious customers who want better-than-supermarket nutrition without cooking from scratch.

Each meal is developed in-house by the company's culinary team and shipped chilled to customers across the UK. The product line emphasises balanced macros, real ingredients and short ingredient lists, with rotating menus and dietary-tagged options.

Founder Simmy Dhillon dropped out of LSE in his first year to start the business in 2017. The company has scaled into one of the UK's better-known meal subscription brands in the health-and-wellness segment.