The Empathy Olympics: Going for Gold in User Understanding

​In the dynamic realm of UX design, it's tempting to rely solely on quantitative data and assumptions about our users. This can lead to misaligned products and missed opportunities. However, there's a more insightful path to creating products that truly resonate with users.

​Join Askable, The Research Thing and Zebra People for an in-person panel discussion where we explore the importance of staying close to your customers through regular UX research.

​Refreshments will be provided

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