History
Testimonials
Ravi
Cohort 2
"Thank you so much — I really appreciate this and I’m genuinely grateful for all the time, energy, and thought you’ve put into the IncuBaetor.
The IncuBaetor has been hugely valuable for me, particularly in sharpening how I think about customers, validation, and storytelling. I’m very grateful that you’ve made this accessible and supported founders so generously, and I’d absolutely love to give back and support the programme when I’m in a position to do so.
Thanks again for everything, and I hope you have a great end to the year."
Anon
Cohort 1
"The IncuBaetor was really helpful in providing a shape to the start up journey.
The programme followed a logical and coherent format, starting with defining your value proposition, testing it with potential clients, and then looking to take action by creating a landing page and pitch, incorporating learning from the previous weeks of the IncuBaetor.
Having someone as experienced as Amar talk you through key concepts, lessons learned and current examples in the real world helped to reinforce the teachings from each week."
Jenny
Cohort 1
"IncuBaetor was a brilliant experience - engaging sessions, great insights and a well-structured programme that helped me make real progress. I especially appreciated the themed assignments that pushed me to take action and move things forward. Highly recommend to someone at the beginning of their startup journey!"
Akash
Cohort 2
"Thank you so much for the feedback and for the IncuBaetor overall.
I’ve thoroughly enjoyed the IncuBaetor and the level of depth it’s encouraged, and I’d be more than happy to give back and support the work in the future however I can."
Taran
Cohort 2
"Wanted to send a proper thank you for putting together and running the IncuBaetor. It's given me knowledge and momentum I wouldn't have gotten anywhere else. The structure, accountability, and customer discovery framework have been invaluable.
What you're building/doing with Bae HQ is awesome, and I'm grateful to be part of it."
Shaun
Cohort 1
"Joining the IncuBaetor was very helpful for our startup. Amar and the team at Bae HQ have clearly put a lot of time and thought into designing this program.
The sessions were incredibly well-structured, insightful, and delivered in a way that made it easy to absorb and apply to our startup. Highly recommend it to all early-stage founders."
Anon
Cohort 1
The IncuBaetor is an invaluable programme that provides free guidance on how best to approach the start up sector and how to focus and double down on your idea. For me it has made my idea become a reality, I have a clearer idea of the next steps I need to take and how I can bring my idea to the market. For anyone with an idea or wants to enter the start up market, Bae HQ should be your first port of call!
Karim
Cohort 1
"The programme gave me structure, momentum, and a chance to reflect, both on my idea and myself as a founder. The mix of practical tasks and personal insight was spot on. I’m walking away with confidence and a clear plan to keep building.
I also appreciated the genuine care and support from the Bae team. You’re not just learning how to develop an idea, you’re joining a community that’s there to grow with you."
Jaspreet
Cohort 2
"Thank you so much for taking the time out and running this course.
There were some very valuable lessons and realisations I had from the different topics."
IncuBaetor Options
Async
£200 inc. VAT
✓ Workshop recordings
✓ Fully remote
✓ Assignment access
✓ Assignment feedback
✓ Fellow eligibility
✓ Take anytime
✓ Take at own pace
Cohort
Free*
✓ Workshop recordings
✓ Fully remote
✓ Assignment access
✓ Assignment feedback
✓ Fellow eligibility
✓ 2026 dates TBA
✓ 6-weeks with deadlines
✓ Peer feedback
✓ Optional in-person sessions
*Backed by our financial supporters.
Content Only
Free
✓ Access to workshop recordings
✓ Fully remote
✓ Take anytime
✓ Take at own pace
Cohort 3 Timelines
2026 TBA
Applications Open
2026 TBA
Applications Close
2026 TBA
Programme Starts
2026 TBA
Programme Ends





