FAQs

How much does IncuBaetor cost?

Aspiring Founder
Early Stage Founder
Student

Our IncuBaetor programme is completely free! No costs involved.

Can I apply if I don't have an idea for a product?

No items found.

Yes! You can use the programme as a way to get inspiration for ideas and do the assignments based on an idea you come up with during the programme.

What are the selection criteria?

Aspiring Founder
Early Stage Founder
Student

Everyone is able to take part in the programme! The programme may not be relevant for you if you're not trying to build a scalable tech-enabled product or physical consumer product however.

If you want to do the assignments and be marked, we will have greater scrutiny on your business idea and whether you're likely to take the programme seriously.

When is the deadline to apply?

No items found.

The next deadline is October 12th!

Is the IncuBaetor in-person or remote?

Aspiring Founder
Early Stage Founder
Student

Our programme is completely virtual except for the end-of-programme networking in Week 6!

Will there be support post-programme?

Aspiring Founder
Early Stage Founder
Student

Yes, through the other public services Bae HQ offers. Those who become IncuBaetor fellows get the additional support outlined separately.

What’re the requirements to be recognised as an IncuBaetor Fellow?

Aspiring Founder
Early Stage Founder
Student

To successfully complete the programme and be recognised as an IncuBaetor Fellow, you’ll need to complete and pass all of the assignments and watch 80% of the workshops.

What do I receive at the end of the programme?

Aspiring Founder
Early Stage Founder
Student

Upon successfully completing the programme and being recognised as an Incubaetor Fellow, we will curate personalised introductions to three people in our network who can support you in different capacities as you build your startup.

Can I apply if I'm a student?

Student

Yes! As long as you have an idea or a side hustle, and want to learn if you can turn it into a startup - feel free to apply! 

Can I apply if I have a full-time job?

Aspiring Founder
Early Stage Founder
Student

Yes! Our sessions will usually be after the working day is over. As long as you're able to make progress on the allocated assignment over weekends/after your working day - we'd encourage you to apply! 

Do I need to be UK-based?

Aspiring Founder
Early Stage Founder
Student

Yes, if you wish to complete the assignments. Anyone can view the content.

Do I need to be British-Asian to apply for the IncuBaetor?

Aspiring Founder
Early Stage Founder
Student

No, you do not need to identify as being of Asian heritage to apply for the Incubaetor Programme. Everyone is welcome to apply!

Sign Up Now ⇒

IncuBaetor

Test your start up idea now
Sign Up Now ⇒

History

150+
Total Participants
15%
Pass Rate

Recommendation Score (4.8/5)

Bae HQ’s IncuBaetor is our programme for first-time founders new to the startup world.

The goal is to help you to test your idea with structure & feedback. Starting a startup can be scary and you'll gain confidence in your path through the IncuBaetor.

All of the workshop content is available online!

The primary reason to take part in the IncuBaetor is to gain direct feedback through assignments.

Who is this for?

  • Anyone over the age of 18 in the UK can apply.
  • There's an even mix between those full-time on their startup and those who also have a job or studies.
  • You must be aiming to build a scalable tech-enabled product or consumer good.
  • You should be targeting £10M+ revenue minimum in the next 5 years.
  • You want direct feedback on your plans and raising capital is not your immediate priority.

If you aim to raise venture capital in the next 6 months, please consider our Bae Accelerator instead.

IncuBaetor Fellowship

Those who complete the programme and pass all the assignments become IncuBaetor fellows.

This comes with:

  • One 30-minute mentor session with a Bae HQ cofounder.
  • Three 30-minute mentor sessions with Bae HQ community mentors.
  • One social media feature on Bae HQ channels.
  • Exclusive invites to Bae HQ events and priority.

Those who pass with Merit or Distinction unlock further benefits!

Your key benefit comes from the act of actually doing the work to complete the assignments and the clarity it brings you.

Testimonials

Ravi

Cohort 2

⭐️⭐️⭐️⭐️⭐️

"Thank you so much — I really appreciate this and I’m genuinely grateful for all the time, energy, and thought you’ve put into the IncuBaetor.

The IncuBaetor has been hugely valuable for me, particularly in sharpening how I think about customers, validation, and storytelling. I’m very grateful that you’ve made this accessible and supported founders so generously, and I’d absolutely love to give back and support the programme when I’m in a position to do so.

Thanks again for everything, and I hope you have a great end to the year."

Anon

Cohort 1

⭐️⭐️⭐️⭐️⭐️

"The IncuBaetor was really helpful in providing a shape to the start up journey.

The programme followed a logical and coherent format, starting with defining your value proposition, testing it with potential clients, and then looking to take action by creating a landing page and pitch, incorporating learning from the previous weeks of the IncuBaetor.

Having someone as experienced as Amar talk you through key concepts, lessons learned and current examples in the real world helped to reinforce the teachings from each week."

Jenny

Cohort 1

⭐️⭐️⭐️⭐️⭐️

"IncuBaetor was a brilliant experience - engaging sessions, great insights and a well-structured programme that helped me make real progress. I especially appreciated the themed assignments that pushed me to take action and move things forward. Highly recommend to someone at the beginning of their startup journey!"

Akash

Cohort 2

⭐️⭐️⭐️⭐️⭐️

"Thank you so much for the feedback and for the IncuBaetor overall.

I’ve thoroughly enjoyed the IncuBaetor and the level of depth it’s encouraged, and I’d be more than happy to give back and support the work in the future however I can."

Taran

Cohort 2

⭐️⭐️⭐️⭐️⭐️

"Wanted to send a proper thank you for putting together and running the IncuBaetor. It's given me knowledge and momentum I wouldn't have gotten anywhere else. The structure, accountability, and customer discovery framework have been invaluable.

What you're building/doing with Bae HQ is awesome, and I'm grateful to be part of it."

Shaun

Cohort 1

⭐️⭐️⭐️⭐️⭐️

"Joining the IncuBaetor was very helpful for our startup. Amar and the team at Bae HQ have clearly put a lot of time and thought into designing this program.

The sessions were incredibly well-structured, insightful, and delivered in a way that made it easy to absorb and apply to our startup.  Highly recommend it to all early-stage founders."

Anon

Cohort 1

⭐️⭐️⭐️⭐️⭐️

The IncuBaetor is an invaluable programme that provides free guidance on how best to approach the start up sector and how to focus and double down on your idea. For me it has made my idea become a reality, I have a clearer idea of the next steps I need to take and how I can bring my idea to the market. For anyone with an idea or wants to enter the start up market, Bae HQ should be your first port of call!

Karim

Cohort 1

⭐️⭐️⭐️⭐️⭐️

"The programme gave me structure, momentum, and a chance to reflect, both on my idea and myself as a founder. The mix of practical tasks and personal insight was spot on. I’m walking away with confidence and a clear plan to keep building.

I also appreciated the genuine care and support from the Bae team. You’re not just learning how to develop an idea, you’re joining a community that’s there to grow with you."

Jaspreet

Cohort 2

⭐️⭐️⭐️⭐️⭐️

"Thank you so much for taking the time out and running this course.

There were some very valuable lessons and realisations I had from the different topics."

IncuBaetor Options

Async

£200 inc. VAT

✓ Workshop recordings
✓ Fully remote
✓ Assignment access
✓ Assignment feedback
✓ Fellow eligibility

✓ Take anytime
✓ Take at own pace

Buy Now ⇒

Cohort

Free*

✓ Workshop recordings
✓ Fully remote
✓ Assignment access
✓ Assignment feedback
✓ Fellow eligibility

✓ 2026 dates TBA
✓ 6-weeks with deadlines
✓ Peer feedback
✓ Optional in-person sessions

*Backed by our financial supporters.

Apply Now ⇒

Content Only

Free

✓ Access to workshop recordings
✓ Fully remote

✓ Take anytime
✓ Take at own pace

Access Now ⇒

Cohort 3 Timelines

2026 TBA
Applications Open

2026 TBA
Applications Close

2026 TBA
Programme Starts

2026 TBA
Programme Ends