Aaisha Dadral

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Aaisha Dadral is a London-based brand strategist and entrepreneur who has spent her career building brands across music, drinks, and consumer culture. She is the founder of crave., a brand studio that has worked with Google, BBC, Nike, Sony Music, Universal, and Ministry of Sound, among others.

She is also a co-founder of The Equiano Rum Company, the world's first African and Caribbean rum brand, which she helped launch in 2018 alongside Amanda Kakembo, Oli Bartlam, and global rum ambassador Ian Burrell. The brand is named after the 18th-century abolitionist Olaudah Equiano and pledges 5% of global profits to organisations working on freedom and equality. Equiano has been recognised across the spirits industry and has built a public following that includes Stormzy among its supporters.

Before founding crave., Dadral built her early career in the music industry, working with major labels including Island Records, Mercury/Def Jam, and Levels Entertainment. She is a regular speaker and guest lecturer, with appearances at Cannes Lions, Google, Soho House, and the University of Hertfordshire.