Abhinav Bhansali

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Dr Abhinav Bhansali is a GP with a paediatric specialty and the co-founder of Joey, a regulated digital paediatric service delivered over chat. He has more than eight years of clinical experience, and came to the company through a combination of practising medicine and becoming a father himself.

Bhansali's argument is that paediatrics has been treated as healthcare's neglected middle child — too difficult, too risky and insufficiently commercial to attract serious investment — despite the disproportionate effect the early years have on lifelong health. In the UK, roughly one in three GPs has any postgraduate paediatric training, and waits to see a paediatrician average more than 18 weeks. He had run healthcare ventures before, and met co-founder Sasha Nagarajah through Zinc's venture-building programme.

Joey began with Bhansali personally answering parents' questions over WhatsApp, a pilot that ran for ten months and delivered more than 600 hours of support to over 150 families. That has since become a scalable service with trained first-responder clinicians and a panel of paediatricians behind it. The company raised $1.4M in pre-seed funding in July 2026, backed by Zinc, SyndicateRoom and Innovate UK. Bhansali has said the goal is a world where every paediatric decision is informed by high-quality data, and where good care starts from day one.