Eshita Kabra-Davies

Please note: These bios are autogenerated and designed to function like a wikipedia page NOT a sales page. If something is factually incorrect we are happy to update or take down.

Eshita Kabra-Davies is the founder and CEO of By Rotation, a peer-to-peer fashion rental marketplace operating in the UK and US. The app lets members lend, rent and resell designer pieces from their own wardrobes rather than holding inventory itself, which Eshita has positioned as a fully circular alternative to inventory-led rental platforms.

She started By Rotation in 2019 as a side project, prompted by a honeymoon trip to her home state of Rajasthan, where she saw the textile-waste impact of fast fashion at first hand. The app launched in October that year and grew quickly enough on referrals and press for her to leave her finance career and run it full-time.

Before founding the company, she spent more than six years as an investment analyst, including time at Standard Life Investments, covering corporate bonds for European and Canadian banks. She has been profiled in Vogue, the Financial Times, Forbes, Wired and TechCrunch, and was named in the Drapers 30 Under 30. Eshita splits her time between London and New York.