Jyoti Patel

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Jyoti Patel is a serial founder, investor, and business psychologist best known for building and exiting Red Rickshaw and FeastBox, two of the UK's largest world-foods commerce businesses.

She founded Red Rickshaw in 2008 to bring hard-to-find international ingredients to UK consumers and Michelin-starred restaurants, and launched the sister brand FeastBox in 2018 as a recipe-box business teaching home cooks to use those ingredients. Together the businesses grew to eight-figure revenue, raised more than £20m in debt and equity, and served over 150,000 customers annually before both were acquired in 2022. Patel was previously a management consultant at Deloitte and Alsbridge and a strategy consultant at the London Stock Exchange.

Patel now runs Story Arc, a personal-branding consultancy for executives and founders, and the Disrupt Entrepreneur coaching practice she started in 2022. She is a Zinc Fellow, an angel investor and partner in In This Together, a transatlantic angel and family-office syndicate, and was recognised in JP Morgan's Top 200 Women-Led Businesses.