Mariam Jimoh

Mariam Jimoh, founder of WCAN and Oja, empowers black women and revolutionizes access to cultural groceries in the UK.
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Mariam Jimoh is a dynamic entrepreneur and strategist recognized in Forbes 30 Under 30 Europe 2021 for her contributions to technology. She is the founder and director of WCAN, a platform initiated in September 2013, dedicated to advancing the careers of black women in the UK through professional and personal development. WCAN offers a variety of events and networking opportunities tailored to its members' needs, focusing on leadership and career progression in corporate sectors. Additionally, Jimoh founded Oja in December 2019, a digital marketplace for ethnic groceries that aims to make cultural foods accessible across the UK. Oja started with African and Caribbean groceries and plans to expand its offerings to include other world cuisines, promising delivery within 24 hours.

Beyond her entrepreneurial ventures, Jimoh has a solid background in finance and strategy. She served as an investment banker at Rothschild & Co from November 2016 to May 2018, focusing on M&A advisory for industrials and business services. Prior roles include positions at Citi and TouchFX, where she honed her skills in equity, debt markets, and strategic fundraising. Her early career was marked by various analyst roles in prestigious firms like J.P. Morgan and Thomson Reuters, establishing a foundation in financial services and market analysis.


• Stealth Startup, Founder: Dec 2023 to Present
• WCAN, Founder & Director: Sep 2013 to Present
• Oja, Founder & CEO: Dec 2019 to Aug 2023
• accelerateHER, Strategist: Sep 2019 to Jan 2020
• Rothschild & Co, Investment Banker: Nov 2016 to May 2018
• TouchFX, Strategy & Fundraising Analyst: Jun 2016 to Dec 2016
• Citi, Investment Banking Analyst: Jun 2015 to Jun 2016
• Thomson Reuters, Sales Summer Analyst: Jun 2014 to Sep 2014
• McKinsey & Company, Next Generation Women Leader: May 2014
• UCL Union African Caribbean Society, Public Relations and Sponsorship Officer: Apr 2013 to Apr 2014
• J.P. Morgan, Markets Summer Analyst: Jun 2013 to Sep 2013
• J.P. Morgan, Schools Programme: Oct 2008 to Oct 2009

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