Neil Tanna

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Neil Tanna is the Co-Founder and CEO of Howbout, a social calendar app that has reached 5 million users across 150 countries since launching in 2020. The platform — built around the idea that sharing time is the next frontier of social networking — has had more than 100 million events added to it and consistently appears in the top 10 of social app charts in over 30 countries. In August 2024, Howbout closed an $8 million Series A led by Goodwater Capital, taking total funding to $13 million, with backing from FJ Labs, Sequel, Boost VC, ACF Investors, Supernode Global, footballer Harry Maguire and Snapchat's Claire Valoti.

Neil left a corporate law career at Hogan Lovells in 2019 to start Howbout with university friends Jake Jenner and Duncan Cowan — an investment banker and a spacecraft engineer respectively — sleeping on Duncan's living room floor while building the first version of the app. The decision was shaped by a personal turning point: his mother's terminal cancer diagnosis in 2018, and the conversations that followed about risk and failure. The company grew over 600% during the pandemic and crowdfunded £500,000 in 2021 from over 700 investors.

Neil studied at the University of Exeter, where he served as President of the Law Society. He sits on the advisory board of It's Time Charity and was named one of the Best Companies to Work For in 2024 by Culture100. He has spoken publicly about how Howbout's early growth came from manually replying to over 40,000 social media comments to acquire its first thousand users.