Nick Singh

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Nick Singh is the founder and CEO of Eat Ping, a London-based company building healthy, ready-to-eat Asian meals delivered direct to consumers. He launched the business in 2024 after a hiking trip in Morocco, where overhearing complaints about the lack of healthy Asian food options gave him the seed of the idea.

Singh studied accounting and management at the University of Manchester before working in early-stage consumer ventures. Eat Ping is his second startup; he has spoken openly about the lessons from his first company not finding its market, and rebuilt the playbook around a tightly run kitchen, machine-learning-powered demand forecasting, and direct-to-consumer subscription growth.

Eat Ping crossed $3 million in annualised revenue within 13 months of launch, achieving 70 percent gross margins and Week 1 retention of 98 percent on a team of 13 — without any institutional venture capital, just angel backing. Singh has built proprietary internal tooling for order reconciliation, inventory management and recipe scaling, and has indicated the business is preparing for its first institutional fundraise.