Nikita Mehta
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Nikita Mehta is the co-founder and creative director of Fable & Mane, a hair-care brand built around plant-based formulations drawn from Indian beauty traditions.
Before founding the company, Mehta spent six years in luxury fragrance marketing at Jean Patou under LVMH, where she worked on brand development. She co-founded Fable & Mane in 2019 with her brother Akash Mehta, building the brand around an heirloom hair-oil recipe from their grandmother.
Fable & Mane launched in Sephora in 2020 and has since expanded to retailers including Cult Beauty, Boots and Selfridges across the US, UK and India. The company has been featured in Vogue, Elle and The Business of Fashion, and Mehta has appeared on Forbes 30 Under 30 lists.
