Ritu Soni is a London-based product leader and a graduate of London Business School. She has spent most of her career building consumer payments and money transfer products.
Before starting her own company she held senior product roles at WorldRemit, Paysafe, Skrill and Lebara Money, working largely on the sending side of cross-border payments. Stride.VC partner Gabbi Cahane credits her with two decades in the remittance industry.
Soni founded Seva Money, where she is chief executive. The company gives money transfer operators white-labelled wallets and cards for the people receiving funds, bundled with health and financial perks, and is live in India and Mexico. In November 2026 she closed a $5M (about £3.7M) seed round co-led by Blockwall and Revent.