Aria Intelligent Solutions

Aria Intelligent Solutions is a Manchester-based AI consultancy formed in January 2025 through the merger of two complementary businesses: Aria's Science, a data science and machine learning firm founded in 2018, and Thought Provoking Consulting (TPC), a retail and consumer strategy consultancy founded in 2012. Together they offer a proposition that bridges the gap between pure data science and strategic business consulting — delivering AI-powered insights within practical business frameworks that organisations can actually implement.

The company was created in response to a structural problem in the market: traditional management consultants often lack the technical depth to exploit AI's analytical capabilities, while pure data science firms can lack the business context to make their models actionable. Aria Intelligent Solutions combines both, using machine learning and generative AI to generate insights while embedding them within strategic consulting engagements across retail, FMCG, hospitality, pharmaceuticals, and the public sector.

The firm's service offering spans AI solutions (learn, optimise, generate), business consulting, and managed intelligent services including markdown optimisation. Its HarmonIQ multi-agent platform sits at the core of its product offering. Prior clients include Unilever, Primark, John Lewis, Currys, The Very Group, and Roche. The company operates teams across the UK, US, and India.

In 2025, Aria Intelligent Solutions raised £1.4 million to grow its team, develop proprietary AI tooling, and build its commercial pipeline in target sectors — marking a significant step in establishing itself as one of the UK's leading AI-and-consulting hybrid firms.