Eleos

Eleos is a London-based insurtech founded in 2022 that is reinventing how life and income protection insurance reaches consumers. The company addresses a persistent gap in financial resilience: fewer than 30% of UK adults hold individual life insurance, and the traditional distribution model — reliant on mortgage brokers and in-person advisers — excludes millions of renters and younger, mobile-first consumers who manage their finances entirely online.

Eleos's solution is a plug-and-play API platform that allows fintech brands, credit unions and other consumer businesses to embed white-labelled life and disability insurance directly into their digital products. Partners integrate Eleos's technology in days rather than months, with no setup costs, and customers can apply for and receive a policy in minutes through AI-guided, multilingual journeys. The company operates in both the UK and the United States, where it is licensed in 41 states, and has partnered with Assurity and reinsurer SCOR for its US product.

Eleos has raised a total of approximately $4.75 million across pre-seed and seed rounds, backed by Fuel Ventures, Indico Capital Partners, APX, Founders Factory, InsurTech NY and Magic Fund. The company has partnered with fintech brands including Loqbox and Updraft, and its AI co-pilot Theea achieved a 2.5x improvement in policy enrolment rates during a pilot with over 5,000 customers. Eleos now has access to nearly 5 million consumers across its embedded partner network.