Metica

Metica is a London-based AI technology company on a mission to help mobile game studios grow faster by uniting three areas that have historically operated in silos: user acquisition (UA), in-game monetisation, and AI-driven personalisation. The gaming industry has long struggled with fragmented growth stacks, where marketing, product, and monetisation teams work from disconnected data, leading to missed revenue opportunities and inefficient spending. Metica's platform addresses this by creating a continuous AI-powered optimisation loop that connects these functions into a single, coherent growth engine.

The core product delivers real-time in-game personalisation that adapts player experiences dynamically, alongside UA growth funding powered by data-driven analytics that help studios assess their readiness for user acquisition investment. For studios not yet at that stage, Metica provides deep optimisation services for lifetime value and user acquisition efficiency. The platform also offers tailored financing solutions for game developers, removing the need to give up equity to access UA capital. Early customers have reported significant uplifts in engagement and revenue, validating the platform's approach.

Metica raised $9 million in seed funding in January 2025, led by Play Ventures, 13books, and Firstminute Capital, with participation from a high-profile angel syndicate including Riccardo Zacconi (former CEO of King), Caro Krenzer (CEO of Trailmix), and Michail Katkoff (Deconstructor of Fun). The round reflects strong conviction from investors with deep gaming expertise in Metica's founding team, who previously built Comufy (acquired by King) and DataTiger (acquired by Apple).