Multiply

Multiply is a London-based AI platform that automates the financial advice lifecycle for banks, wealth managers, and financial advice firms. Its technology handles client onboarding, annual reviews, data analysis, and personalised recommendation generation — the administrative work that has historically consumed the majority of an adviser's time.

The platform integrates with existing financial software and analyses client data and meeting transcripts to surface data-driven insights. Some wealth management clients have reported reductions of up to 80% in the administrative time required for annual reviews, freeing advisers to focus on more complex client needs and relationships. The company now has more than 100 institutional clients.

Founded in 2016 by CEO Vivek Madlani (formerly Global Head of Dynamic Strategies at RBS) and CTO Mike Curtis (PhD in Computational Astrophysics from Cambridge), Multiply originally launched as a direct-to-consumer financial advice app before pivoting to B2B. The company raised a £1.75m seed round led by Octopus Ventures, has been recognised in the WealthTech100, and won "Best Use of AI" at the 11:FS Awards in 2024.