MyARC

MyARC is the operating system for online fitness, built to give fitness creators the infrastructure to deliver personalised coaching and nutrition programmes at scale. Founded in London in 2021 by Peter Monteza, Nikhil Shah, and Arohan Subramonia, the company emerged from Techstars' 2022 cohort and has grown into a platform used by creators across multiple continents.

The digital fitness industry has long been trapped between two inadequate models: generic static content packs that offer no personalisation, and one-on-one coaching that caps the creator's income and impact at a handful of clients. MyARC resolves this structural problem by enabling creators to build adaptive training and nutrition programmes that automatically adjust to each individual user's goals, lifestyle, and feedback — scaling personalisation to audiences of any size without proportional increases in the creator's time.

The platform allows creators to design and manage their own branded fitness apps without coding, monetise through subscriptions, challenges, training plans, and meal programmes, and engage communities through always-on automations. MyARC has helped creators generate millions in platform earnings, enabled individuals to go from minimum wage to six-figure incomes, and supported thousands of users through significant health transformations — including people overcoming obesity and recovering from cancer treatment.

In January 2026, MyARC raised more than $2 million in funding from Araya Ventures, Morgan Stanley Investment Management, Techstars Ventures, G Fund, and NoBa Capital, alongside the launch of its next-generation platform.