Omni

Omni is a UK plant-based pet nutrition company founded in 2020 by veterinary surgeon Dr. Guy Sandelowsky and former investment banker Shiv Sivakumar. The company produces nutritionally complete dog food and supplements formulated from plant-based protein sources, designed to meet dogs' full dietary requirements without the environmental cost of conventional meat-based pet food. Omni's products are developed with input from a team of veterinary nutritionists — including specialists from the University of Nottingham — and are independently validated to FEDIAF (the European pet food industry standard), achieving 30% protein content that exceeds many meat-based competitors.

The company's founding insight is scientific rather than ideological: dogs, unlike cats, are nutritional omnivores, capable of deriving all essential amino acids, vitamins, and minerals from well-formulated plant-based diets. The environmental case is equally compelling — the global pet food industry accounts for roughly 20% of the meat consumed by humans and animals combined, generating a carbon, land, and water footprint equivalent to 13.6 million cars annually in the UK and US alone. Omni's formulations use novel protein sources including yeast, algae, and pulses to achieve the nutritional profile of a high-quality diet while reducing the environmental impact of pet food by up to 90% versus conventional meat-based alternatives. The brand offers dry food, wet food toppers, and a range of functional supplements targeting anxiety, gut health, dental hygiene, and skin health.

Omni has grown rapidly since its 2020 launch, generating £2.7 million in revenue in 2024 — 123% year-on-year growth — and surpassing five million meals delivered to dogs globally. The brand has raised multiple funding rounds including a £1.1 million raise and a high-profile BBC Dragons' Den appearance in which it secured investment from Deborah Meaden and Steven Bartlett at a £3 million valuation. Omni is ranked 25th in the Startups 100 list for 2025, is a certified B Corp, and has secured international stocking in Fressnapf, one of Europe's largest pet retailers.