Paid

Paid is a London-based revenue infrastructure platform purpose-built for AI agent companies. Founded in 2025 by Manny Medina, Manoj Ganapathy, Raj Dosanjh and Arnon Shimoni, Paid was created from the conviction that the monetisation models inherited from SaaS — per-seat pricing, transaction fees, monthly subscriptions — are structurally misaligned with the value that AI agents deliver. An agent that replaces an entire team function cannot be priced like a software seat; an agent whose outputs are worth thousands of dollars per interaction cannot be monetised on a per-transaction basis.

Paid's platform handles the full revenue lifecycle for AI agent companies with a few lines of code: flexible pricing models including outcome-based, hybrid subscription-performance and revenue-sharing structures; real-time margin tracking that monitors token and compute costs per agent and per customer; automated invoicing with client portals that demonstrate the work agents have performed; and renewal and expansion workflows. The company's early customers include IFS, which uses Paid to scale its AI agent platform offering to industrial enterprise partners, and Artisan, whose CEO reported that Paid gave the confidence to price on outcomes rather than inputs.

Paid raised a €10 million pre-seed round led by EQT Ventures and Sequoia Capital in March 2025, followed by a $21.6 million seed round led by Lightspeed Venture Partners in May 2025, with EQT Ventures also participating. The founding team's track record is exceptional: Medina previously co-founded Outreach and scaled it to 6,000 customers and $250 million ARR at a $4.4 billion valuation, while Ganapathy built Salesforce's billing platform and Dosanjh led engineering at Palantir.