Trouva

Trouva is an online marketplace that connects shoppers with independent bricks-and-mortar boutiques across the UK and Europe, focused on homewares, lifestyle and fashion product from small, curated retailers that don't usually have a strong online presence.

Founded in 2013 by Mandeep Singh and Alex Loizou, Trouva raised more than $40 million from Index Ventures, LocalGlobe, Octopus Ventures and Downing Ventures, and grew to feature 600+ boutiques and ship to dozens of countries. It was named one of Europe's fastest-growing companies (FT 1000, 2020) and won Retail Week's "Best Retailer Under £250M".

Trouva was acquired by Made.com in May 2022. After Made.com's collapse later that year, Trouva passed to Re:store (the holding company behind social-commerce platform Fy!) in early 2023, where it now operates alongside Fy! under common ownership.