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How Can Startups Get Media Coverage

Divya Talwar

BBC News

Powered By:

hsbcinnovationbanking logo

How Can Startups Get Media Coverage

Divya Talwar

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BBC News

Watch this episode on SpotifyWatch onListen on YouTube
Divya Talwar BBC News
Full transcript here

About Divya Talwar

Episode 155: In LAB #39, Amardeep Parmar from The BAE HQ, welcomes Divya Talwar, a BBC Investigative Journalist

In this podcast episode, Divya discuss the intricacies of getting media coverage for startups, exploring whether it's worthwhile in the age of social media and how to effectively approach journalists.

Divya Talwar

BBC News

Show Notes

00:00 -  Intro

01:14 - Discussion on the importance of understanding the purpose of seeking media coverage.

02:23 - Example of a client pivoting her strategy to get better media results.

03:53 - Initial steps for getting mainstream media coverage.

04:11 - Identifying and contacting the right journalists.

06:07 - Importance of research and personalised pitches.

08:14 - Crafting and pitching a compelling story.

10:48 - Positioning oneself as an expert to gain media coverage.

11:23 - Tips on framing a story to be attractive to journalists.

12:29 - Role and effectiveness of PR agencies.

17:11 - Balancing personal and company branding in media coverage.

19:52 - Impact of previous media coverage on credibility.

21:54 - Importance of maintaining a clean digital presence.

23:44 - Challenges of getting company coverage without a personal story.

26:48 - Considerations on paid media coverage and advertorials.

Headline partner message

From the first time founders to the funds that back them, innovation needs different. HSBC Innovation Banking is proud to accelerate growth for tech and life science businesses, creating meaningful connections and opening up a world of opportunity for entrepreneurs and investors alike. Discover more at https://www.hsbcinnovationbanking.com/

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