Ambarish Mitra

Ambarish Mitra, tech entrepreneur and Co-Founder of Greyparrot, pioneers AR and AI. Former Blippar CEO, TED speaker, and Young Global Leader, his diverse ventures drive innovation and social impact.
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Ambarish Mitra is a pioneering tech entrepreneur known for his transformative contributions to the fields of augmented reality (AR) and artificial intelligence (AI). Since January 2019, he has served as the Co-Founder of Greyparrot, a company at the forefront of innovation in material sciences. Prior to this, Mitra held the role of Founder & CEO at Blippar for nearly a decade, where he led groundbreaking initiatives in AI-driven object recognition technology. His TED Talk on Blippar showcased his vision for using computer vision to identify objects from images, reflecting his commitment to advancing technology for everyday convenience.

Mitra's impact extends beyond his role at Greyparrot and Blippar. As a board member of Blippar, he continues to shape the company's strategic direction, further solidifying his status as a thought leader in the tech industry. Additionally, his investments in various startups, such as Inworld AI and Legends of Learning, highlight his dedication to fostering innovation and supporting emerging ventures. Mitra's recognition as a Young Global Leader by the World Economic Forum underscores his influence and leadership in driving global technological progress.

From founding India's first women's interest portal to spearheading initiatives in e-commerce and IT consultancy, Mitra's diverse entrepreneurial journey reflects his relentless pursuit of innovation and social impact. His commitment to leveraging technology for sustainable development and his invaluable contributions to the tech community position him as a trailblazer in the intersection of technology, entrepreneurship, and social change.



  • Co-Founder, Greyparrot: Jan 2019 - Present
  • Board Member, Blippar: Oct 2019 - Present
  • Founder & CEO, Blippar: 2011 - Oct 2019
  • Seed and Series A Investor, Inworld AI: May 2022 - Present
  • Seed Investor, Legends of Learning: Jan 2022 - Present
  • Seed Investor, OurSong: Jan 2022 - Present
  • Seed Investor, Metatheory Inc.: Jan 2022 - Present
  • Investor, Zeg.ai: Aug 2018 - Present
  • Investor, Snow Monkey: Jan 2017 - Present
  • Seed Investor, Anuva: Dec 2016 - Present
  • Young Global Leader, World Economic Forum: Mar 2017 - Nov 2022
  • Seed Investor (exited to Snap), WaveOptics: Oct 2015 - May 2021
  • Seed Investor (exited to Twitter), Magic Pony Technology: Apr 2015 - Jul 2016
  • Head of Innovation, AXA UK Personal Lines: Dec 2010 - Jul 2011
  • Head of Innovation, AXA UK: Mar 2010 - Dec 2010
  • Head of Product Development, Isango!: 2006 - 2008
  • E-Commerce Manager, Farlows Limited: 2005 - 2006
  • IT Consultant, Defra: Dec 2000 - Oct 2004
  • Co-Founder, womeninfoline.com: Mar 1998 - Sep 2000
  • Co-Founder, M&M ESystems: Apr 1998 - Aug 2000
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