Ambarish Mitra

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Ambarish Mitra grew up in India and started building companies before he finished his twenties, co-founding womeninfoline.com in 1998 — one of the country's first web portals aimed at women — alongside an early IT consultancy. He moved to the UK in the early 2000s and took a Masters in e-commerce management at Birkbeck, University of London, later completing executive study in global leadership and public policy at the Harvard Kennedy School.

His UK career ran through e-commerce and product roles at Farlows and Isango! before he became head of innovation at AXA UK. In 2011 he co-founded Blippar, betting early on augmented reality and computer vision as a way to make physical objects machine-readable. He ran the company as CEO for close to a decade, expanding it into the US, India and Singapore, and stayed on the board afterwards. The work made him a visible figure in British tech: Ernst & Young named him UK Entrepreneur of the Year in 2016, the World Economic Forum made him a Young Global Leader, and his TED talk on visual search remains one of the better-known explanations of the technology. He has also invested in a string of computer vision and AI companies, including WaveOptics and Magic Pony Technology, both of which exited to Snap and Twitter respectively.

In 2019 he co-founded Greyparrot with Mikela Druckman and Nikola Sivacki, applying the same computer vision thesis to a far less glamorous problem: nobody knows what is actually in the waste stream. As Chief Product Officer he has shaped the company's Analyzer camera systems and its Deepnest platform, now deployed in recycling facilities across more than 20 countries. Greyparrot's AI passed one trillion waste detections in July 2026, the same month the company closed a £20M Series B led by technology investor Omar Mir. Mitra's argument for the category is characteristically blunt — that waste intelligence will do for materials what satellite data did for navigation, and that a circular economy only becomes real once the material flowing through it can be measured.

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