Arjun Sofat

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Arjun Sofat is CEO and Co-Founder of Free Soul, the British women's nutrition brand he launched in 2017 with his sister Rohini. The company makes nutritionist-formulated protein blends, supergreens, supplements and functional coffees designed for the female body across every stage of life, and has grown from a kitchen-table operation into a team of more than 50 reaching millions of women across the UK.

Arjun studied at the University of Nottingham before turning his focus to building the brand full-time. The early years were bootstrapped: he and Rohini funded growth from their own savings, slept on stock pallets, and went without paying themselves for over two years. The first institutional cheque came from a small group of angels who backed the team before female-focused nutrition was an investable category — Arjun bought their shares back in 2025.

Free Soul has since raised a seven-figure round from investor Sonny Arora and built a community-led brand widely seen as one of the leading female-wellness names in the UK. The product range has expanded across nutrition, hormone health and gut health, with national distribution across major UK retailers and a strong direct-to-consumer business.