Free Soul

Free Soul is a British women's nutrition brand founded in 2017 by siblings Arjun and Rohini Sofat. The brand was born from a deeply personal experience: Rohini, a mother committed to her health, turned to exercise to cope with stress but found the market's offerings for women — largely 'slim shakes' or watered-down versions of men's supplements — were failing to address her real nutritional needs. Inspired by their grandmother, a nutritionist who trained in India, Arjun and Rohini set out to build something different.

Free Soul creates nutritionist-formulated protein blends, supergreens, supplements and functional coffees designed specifically for the female body — addressing hormonal balance, gut health, energy and performance across every stage of life. All products are free from artificial ingredients, GMOs, soy and gluten, and are developed in partnership with Natalie Rouse, a registered NHS nutritionist who oversees each formula. The brand has become particularly well known for its viral Greens blend, which delivers 21 superfoods in a single serving.

From a bootstrapped start, Free Soul has grown into a movement reaching millions of women across the UK and beyond. Its community-driven approach — open conversations about periods, hormones and wellbeing that were long considered taboo — has distinguished it in a crowded wellness market. The brand continues to expand its product range and is stocked nationally across the UK, with a strong direct-to-consumer presence online.