Asim Amin

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Asim Amin is the founder and CEO of Plumm, a workplace mental health and HR platform that gives employers access to a global network of accredited therapists alongside tools for managers and HR teams. Under his leadership, the company has expanded from one-to-one online therapy into a broader employee wellbeing and HR-tech offering used by businesses in the UK, US and the Gulf.

Amin started Plumm in 2018, originally under the name Healingclouds, after his mother's recovery from severe depression made the case for accessible, online-first therapy obvious to him. The company pivoted from a direct-to-consumer model to B2B during the pandemic, with employer clients quickly becoming the dominant channel. Plumm has since onboarded more than 150 accredited therapists and coaches and partnered with companies including Aldi, DHL and Ubisoft.

Dubai-raised and London-based, Amin has built Plumm through programmes including the NatWest Entrepreneur Accelerator, London & Partners' international trade programme, and the VentureOut HealthTech accelerator in New York. He is also a vocal advocate for treating workplace mental health as core operational infrastructure rather than a perk.