Karan Gupta

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Karan Gupta is a British-Indian entrepreneur and London School of Economics graduate. He began his career in business development at Kasko and briefly worked in marketing at Zomato before identifying a gap in how beauty and consumer brands engage with their customers digitally. In 2020, he co-founded Odore with Armaan Mehta, building a customer engagement platform designed for direct-to-consumer brands in the beauty and lifestyle sector.

As Co-Founder and CEO of Odore, Karan has grown the platform into a comprehensive suite of tools allowing brands to design, launch, and optimise marketing campaigns across digital and physical channels. Early validation came through LVMH's Retail Lab and a partnership with L'Oréal, attracting clients including Armani, Lancôme, YSL, Dior, and Shiseido.

Odore has raised $8.5 million in venture capital across three rounds, with a $5 million seed round led by Fuel Ventures. Under Karan's leadership, the company has positioned itself at the forefront of creator-led, authenticity-driven marketing in the global beauty industry.