Odore Secures $5 Million in Seed Funding to Revolutionise Beauty Brand Marketing

August 3, 2023

Author: Karan Bodh
Odore Secures $5 Million in Seed Funding to Revolutionise Beauty Brand Marketing

London-based Odore, a customer engagement platform catering to beauty brands like Armani, Lancôme, and YSL, recently secured a substantial $5 million in seed funding. This funding round, led by Fuel Ventures alongside Blackfinch Ventures and SFC Capital, signifies a pivotal moment for the company as it seeks to expand its global footprint and enhance its suite of offerings.

Founded in 2020 by Armaan Mehta and Karan Gupta, both alumni of the London School of Economics, Odore has emerged as a preferred platform for direct-to-consumer (D2C) brands looking to optimise their marketing strategies. The platform empowers brands to create personalised online experiences, streamline operations, and bridge the gap between physical and digital marketing efforts.

One of Odore's standout features is its Design Studio, which enables brands to craft compelling online experiences effortlessly. Through a drag-and-drop interface, marketers can create visually stunning landing pages and emails tailored to their target audience. This intuitive tool streamlines the design process, allowing brands to maintain a consistent and engaging online presence.

Furthermore, Odore's Integration Hub facilitates seamless connections with various social channels, publishers, and retailers. By centralising operations and reducing data fragmentation, brands can optimise their marketing efforts and drive greater ROI. Advanced CRM solutions provided by Odore equip brands with the tools needed to nurture and retarget customers effectively, fostering long-lasting relationships and maximising customer lifetime value.

The platform's success is evident in its impressive roster of clients, which includes industry giants like the L’Oreal Group, Dior, LVMH, and Shiseido. These partnerships underscore Odore's ability to deliver tangible results for world-leading brands, with Net Dollar Retention (NDR) rates exceeding 320% over the past year.

Armaan Mehta, co-founder of Odore, emphasises the company's commitment to addressing the evolving challenges faced by today's beauty industry. He states, "The challenges that today’s industry faces are complex, and we founded Odore to provide solutions that are not only comprehensive but also transform the way brands strategise, operate, and connect."

Fuel Ventures, the lead investor in Odore's latest funding round, commends the platform's innovative approach and its impact on brand engagement. Shiv Patel, Investment Director at Fuel Ventures, notes, "From the platform experience, the robust suite of tools, and the blending of digital and physical, everything is designed specifically for the brands, resulting in a far superior experience and very high levels of continued business from world-leading brands."

As Odore looks ahead to its next chapter, fuelled by the recent investment, the company remains dedicated to driving innovation and delivering exceptional value to its customers. With plans to expand its team, enhance its product offerings, and further establish its global presence, Odore is poised to redefine customer engagement in the beauty industry and beyond.