Sammi Wei

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Sammi Wei is the co-founder and COO of t2, a long-form social writing platform that pairs publishing tools with on-chain economics so that writers can build audiences, earn from their work and retain ownership of what they post. The company is positioned around the gap between Substack-style newsletters and ad-driven social feeds, with a focus on quality reading and fair compensation.

She arrived at t2 after a career that ran through arts production and event direction in Vancouver, including roles with the Vancouver Biennale, before moving to the UK for an MBA at Saïd Business School, University of Oxford. A collaboration on a Web3 art project introduced her to crypto infrastructure, and a t2 white paper passed to her by a family friend led to her co-founding the company in early 2022.

t2 raised a $3.4 million seed round co-led by Inflection.xyz and Archetype, with participation from MetaWeb Ventures, SevenX and Seed Club Ventures. The team operates between London and Shanghai. Sammi grew up in rural China and writes regularly on building consumer products, decentralisation and the experience of first-time founding.