Karishma Gupta began her career in the fashion industry at just 18 years old. Across India, Bangladesh and Oman, she gained invaluable experience working with major apparel manufacturers.
Wherever she was, her deep commitment to sustainability never changed.
Yet her perspective on took a sharp turn when she encountered the 90 acre big Ghazipur landfill in New Delhi. Witnessing the scale of waste first hand ignited her mission to revolutionise textile recycling.
She was shocked that despite using of sustainable materials, clothing often still ends up in landfills.
This was the birth of Eslando Circular Fashion as Karishma pivoted her efforts to create a solution this with a Relabel Digital Product Passport for Circular Fashion!