BAE Watch

Eslando Circular Fashion

Angel Backed
GreenTech & Energy
Eslando Circular Fashion

❓ Business Model

  • Relabel Digital Product Passport for Circular Fashion
  • Helps brands build more recyclable products
  • At stage one, they charge brands an annual subscription fee and a price per label.

📈 Traction

  • 10+ recyclers on board for developing the product.
  • 2 pilot interest from sorters in the USA and UK.
  • 25 SME brands shown expression of interest.
  • Accepted into Carbon13 Venture Launchpad 3.

🌱Founding Team

  • Karishma Gupta (Founder & CEO)
    - Fashion Technologist with over 10 year of working in the supply chains.
    - Innovate UK Circular Economy grant winner.
  • Andrew Ho (Co-Founder & CTO)
    - Successfully exited founder.
    - Raised $5m in funding for previous startup.
Eslando Circular Fashion

📖 Story

Karishma Gupta began her career in the fashion industry at just 18 years old. Across India, Bangladesh and Oman, she gained invaluable experience working with major apparel manufacturers.

Wherever she was, her deep commitment to sustainability never changed.

Yet her perspective on took a sharp turn when she encountered the 90 acre big Ghazipur landfill in New Delhi. Witnessing the scale of waste first hand ignited her mission to revolutionise textile recycling.

She was shocked that despite using of sustainable materials, clothing often still ends up in landfills.

This was the birth of Eslando Circular Fashion as Karishma pivoted her efforts to create a solution this with a Relabel Digital Product Passport for Circular Fashion!

👀 Reasons to watch

  • Currently, out of 100 billion garments that are produced less than 1% are recycled, resulting in recyclable resources worth $500 billion ending up in landfills or incinerators.
  • The fashion industry currently contributes to 2.7 billion tons or 10% of global carbon emissions. Out of this, 70% (1.89 billion tons) stems from the production of virgin raw materials. Efficient textile recycling has the potential to reduce emissions by up to 80% (1.5 billion tons).
  • The existing sorting process for post-consumer textile waste is plagued by inefficiencies, as sorters struggle to identify the correct recyclers for their feedstock. While various materials demand specialised recycling facilities and technology to recycle most materials exists, there is currently no solution in place to ensure that the right feedstock consistently reaches the appropriate recycler.
  • Therefore, our solution is no-brainer. Helps sorters identify the correct recycler for their stock. And the gathered data helps brands to build more recyclable products.

➕Further reading

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