BAE Watch

Sipgood: Make water great again

Food & Beverages
Sipgood: Make water great again

❓ Business Model

  • Make water great again.
  • A Natural Infusion Drop that turns your water into a healthy, tasty soft drink.

📈 Traction

  • Sipgood had a waitlist of 6,000 people before it even launched.
  • Backed by UK consumer VC Active Partners, Sipgood was the company's 1st pre-revenue investment.
  • This bold team is taking on the soft drinks industry -- their products use all-natural flavours, no added sugar, and have 98% less packaging and carbon vs a traditional bottled or canned beverage.
  • Sipgood is passionate about making water less boring and getting people in the West to value the water they have access to. For every drop sold, Sipgood donates water via a charity partnership. So far they've donated over 100,000 litres to a project in Cambodia.

🌱Founding Team

  • Aditi Kibe-Heal (Cofounder & Chief Growth Officer)
    - Shortlised for an Asian Women of Achievement Award in 2022
    - Grew the eCommerce business at Unilever from €150mn to €4bn in 5 years

  • Jay Orlean-Taub (Cofounder & CEO)
    - Ignited a turnaround on an FMCG brand taking growth from 4% to 25% in 2 years
    - Started his first business as a student

Sipgood: Make water great again

📖 Story

Did you know the average soft drink is >95% water, plus artificial ingredients and sugar? In fact, sugar from soft drinks is the #2 source of added sugar in adult diets in the UK. On top of that, Coca-Cola, Pepsico, and Nestle Waters are the top 3 plastic polluters in the world.

Sipgood is the better beverage company of the future, changing the way the world hydrates.

After 2 years of R&D working with leading product developers, engineers & flavour scientists (yes that’s a real job), they've created a new era beverage experience – ‘Natural Infusion Drops’ (mini dissolvable ‘beverage bombs’) that transform any glass or reusable bottle of water into a delicious soft drink, with no sugar, artificial ingredients, or calories & 98% less packaging & carbon emissions than traditional packaged beverages. More taste, less waste!

👀 Reasons to watch

  • There are 1 million plastic bottles bought globally every single minute and less than 10% of them are recycled. Sipgood plans to take 5 million bottles out of circulation in the next 3 years.
  • On top of those bottles, sugar from soft drinks is the #2 source of added sugar in adult diets in the UK and #1 for children. And that's after years of regulation to reduce sugar content.... in contrast, Sipgood Natural Infusion Drops are made of all-natural fruit flavours and plant extracts with no added sugar or artificial sweeteners.
  • Women and girls around the world spend 200 million hours every single day collecting water, keeping them out of school and paid employment and creating a huge personal safety risk. They aim to increase water access and equality by donating water for every drop sold.
  • Sipgood genuinely tastes good. They are rated 4.8/5 with a range of 5 delicious all-natural flavours. The proof is in the sip so what are you waiting for?

➕Further reading

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