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MAGIC uses computer vision, connected weights and 3D cameras to deliver personal training by the world's best athletes at home.

MAGIC is the first in the world to allow users to perform exercises in front of an intelligent hologram mirror which uses our own custom computer vision software to correct real-time form, rep count, and give live feedback to give a completely hyper-personalised workout. We have combined this with our patent-pending dumbbells and co-created workout content with the world's leading athletes.

Similar to how has done for the higher arts, we enable anyone to be coached by the world’s best in sport, strength, yoga, boxing, dance etc. Users get 1:1 hyper-personalised tracking and feedback as if being personally trained + corrected by them -- but without having to pay £100s a week in typical personal training fees.

We are stocked in Selfridges, were named Techround’s #1 IoT startup 2021 and were recently backed by Virgin Startup.

We are venture capital backed by 2 leading multi $billion VC funds who also invested in unicorns: Grover, Scalapay and Onfido as well as the founders/angels from Spotify, Stripe, Facebook, Hopin and Tough Mudder.

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Last Updated: Dec 12, 2023


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