Magic AI Secures $2.5 Million Funding to Transform Home Fitness

July 20, 2023

Magic AI, a London-based fitness tech startup, has secured a significant investment of $2.5 million to propel its innovative AI personal trainer, ReflectAI®, into the spotlight. Spearheaded by Fasanara Capital and SFC Capital, this funding marks a pivotal moment for Magic AI as it gears up to revolutionise the home fitness landscape across the UK.

At the heart of Magic AI's offering is its groundbreaking holographic technology, seamlessly integrated into a sleek wall mirror. This mirror isn't just a reflection of your physical self; it's a portal to a personalized fitness journey guided by celebrity athletes and sports stars. Through the magic of holograms, users are transported into immersive training sessions, ranging from strength and boxing to dance and yoga.

ReflectAI®, the proprietary AI technology powering Magic AI, elevates the fitness experience to unprecedented levels of personalisation. Equipped with an embedded camera, ReflectAI® tracks users' movements in real-time, providing instant feedback on form and technique. It's like having a virtual personal trainer in your living room, offering tailored guidance to optimize each rep and minimize the risk of injury.

Varun Bhanot, CEO and Co-founder of Magic AI, shares his personal motivation behind the venture: "I went through my own health journey and realized the limitations of traditional personal training. With ReflectAI®, we're democratizing access to premium fitness experiences using AI and data-driven hardware."

The roster of athlete-coaches onboarded by Magic AI reads like a who's who of sporting legends. From Sir Alastair Cook sharing batting techniques to Katya Jones imparting dance wisdom, users have unparalleled access to expertise previously reserved for elite athletes. Team GB Olympic stars Asha Philip and Desiree Henry, along with England Rugby's Celia Quansah, round out the star-studded lineup, offering insights and inspiration to fitness enthusiasts of all levels.

Francesco Filia, CEO of Fasanara Capital, emphasises the significance of Magic AI's contribution to the evolving landscape of personalized health and wellness experiences: "As AI continues to transform our daily lives, ReflectAI® stands at the forefront of this trend, catering to consumers' growing demand for tailored fitness solutions."

Notable figures such as Sir Richard Branson have thrown their support behind Magic AI, recognizing its potential to disrupt the fitness industry. Backed by an impressive array of British angel investors, including Anthony Eskinazi (CEO of JustPark) and Miguel Martinez (Co-founder of Signal AI), Magic AI is poised for rapid expansion.

Currently available at London's Selfridges and Westfield's Situ Live, Magic AI aims to make its transformative technology accessible to households nationwide. With flexible financing options starting at £38/month, Magic AI offers families a cost-effective alternative to traditional personal training, making premium fitness experiences attainable for all.

In conclusion, Magic AI's recent funding injection signifies more than just financial support; it's a validation of the company's vision to democratise fitness through cutting-edge technology. As Magic AI sets its sights on nationwide expansion, it's not just transforming workouts—it's shaping the future of fitness.