Varun Bhanot

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Varun Bhanot is the co-founder and CEO of MAGIC AI, a London-based home fitness company that uses computer vision and an intelligent mirror to deliver personal training without sensors or wearables. The product pairs custom-built dumbbells with a camera-only system that tracks form, counts reps and adapts workouts in real time.

Bhanot started his career as an analyst at UBS Investment Bank before joining Hubble, the flexible-office startup, in its early days and helping scale it to over £10M in venture funding. He left in 2021 to start MAGIC AI with co-founder Sunil Jindal, after a personal weight-loss journey convinced him that one-to-one coaching was overdue for the same kind of unbundling Peloton brought to indoor cycling.

MAGIC AI has raised $2.5M from Fasanara Capital, SFC Capital and angels including senior figures from Spotify, Stripe, Citymapper and Onfido. The company was ranked #13 in the Sifted 100: UK & Ireland 2026 list of fastest-growing European startups. Bhanot is also co-founder of UNHOUSED.ORG and holds an LLB from the LSE.