Recruitment SMART

Recruitment SMART is a London-based AI recruitment technology company founded in 2015 by Pawan Lokwani and Yusuf Jazakallah. The company's flagship product, SniperAI, is a machine learning platform that matches candidate CVs to job specifications using natural language processing, producing scored, ranked, and annotated candidate shortlists that eliminate the manual first-pass screening bottleneck for enterprise HR teams and recruitment agencies. SniperAI has been described as applying to CVs the same kind of semantic analysis that enables search engines to understand intent rather than just keywords — matching candidates not just on exact terminology but on inferred skills, experience depth, and role fit.

The problem Recruitment SMART was built to solve is structural. Manual CV screening is slow, inconsistent, and prone to cognitive bias: recruiters applying different implicit criteria to the same candidate pool produce different outcomes, and quality degrades as screening sessions extend. For large enterprises managing multiple open roles simultaneously, the bottleneck compounds — and the cost of mis-hires or slow hiring cycles runs to millions. SniperAI processes application pools in minutes, applies configurable weighting to essential versus desirable requirements, and provides transparent scoring that allows recruiters to focus their attention on the candidates most worth evaluating in depth. The platform has demonstrated a 90% reduction in screening time and a 10x improvement in candidate diversity at the top of the hiring funnel for clients across the technology, oil and gas, aviation, retail, and telecommunications sectors.

Recruitment SMART has raised £1.1 million in its most recent funding round and has previously secured backing from the UK government's Future Fund and Blackfinch. The company has expanded its product suite beyond SniperAI to include Sourcie AI, a candidate sourcing tool with access to 500 million profiles across 20+ platforms, and Jeeves AI, an AI hiring agent that automates follow-up communication and candidate engagement. Its clients include some of the world's largest enterprise organisations, and it has been accredited for its contribution to equitable hiring practices.