Tilt

Tilt is a London-based live commerce platform on a mission to become the world's leading destination for fashion. Founded in 2021 by two early Revolut employees, the company was built on a straightforward insight: traditional online shopping had become impersonal and static, while live shopping in Asia had proven that real-time interaction, community, and urgency could transform the way people discover and buy products. Tilt brings these dynamics to Western consumers through a mobile app that lets sellers host live streams, run auctions, offer time-limited deals, and build loyal followings among Gen Z fashion shoppers.

The platform is designed to sit at the intersection of social media and e-commerce, enabling brands to create shoppable video and livestream content that users can interact with, share, and purchase from directly in-app. Sellers range from niche emerging brands with dedicated aesthetics to independent creators, all connected to a community of fashion-forward buyers. Tilt integrates payments natively, removing friction from the purchasing process and enabling the kind of impulse buying that live formats naturally generate.

Within its first year of launch, Tilt surpassed half a million users and entered the top ten of the UK Shopping app charts, outranking Depop and eBay. In 2024, the company raised an $18 million Series A led by Balderton Capital, with existing investors TQ Ventures, Earlybird, and Seedcamp participating. The round cemented Tilt's position as the most credible live shopping platform in the UK and set the stage for further growth.