Unlocking Value and Sustainability: Exploring the Doji Marketplace

November 8, 2021

Unlocking Value and Sustainability: Exploring the Doji Marketplace

Doji, a pioneering marketplace facilitating the buying and selling of used mobile phones, has recently completed a fully-fledged launch following a successful seed funding round that raised £2.9 million. The company's headquarters in London, coupled with operational branches in Birmingham, India, and Brazil, underscore its global ambitions. Within a mere six months of its beta stage, Doji has amassed 2,000 registered users, reflecting a promising start to its journey.

The brainchild of CEO and co-founder Fernando Montera, Doji is driven by a mission to empower consumers to unlock the true value of their tech possessions. Montera's vision emphasises simplicity and convenience, aiming to ensure a fair deal for both buyers and sellers. This commitment resonates throughout the company, evidenced by its 25-member tech specialist team dedicated to enhancing the platform's capabilities.

The recent seed investment, spearheaded by Brazilian venture capital firm Canary, alongside Norte Ventures, 1289 Capital, and notable angel investors, is earmarked for bolstering the technological infrastructure, product development, and operational efficiency of Doji. Co-founder Satyen Fakey underscores the company's intent to expand its market reach and offer a seamless experience to millions worldwide.

At its core, Doji employs machine learning algorithms to streamline the buying and selling process, thereby increasing e-commerce efficiency while also mitigating the environmental impact of consumerism. By reimagining traditional e-commerce paradigms, Doji endeavours to revolutionise the used tech market, primarily focusing on mobile phones.

The platform's functionality is geared towards providing users with real-time data insights, enabling informed purchasing decisions that balance economic considerations with environmental sustainability. Sellers benefit from a simplified listing process, which includes setting prices or opting for instant matches with potential buyers. On the other hand, buyers enjoy transparent pricing structures and the flexibility to place bids according to their preferences.

A notable aspect of Doji's approach is its commitment to driving sustainability within the consumer electronics industry. With millions of dormant tech devices accumulating in households globally, the platform seeks to unlock the economic and environmental value inherent in these products. By promoting circular economy principles and empowering users to make informed choices, Doji aims to bridge the gap between supply and demand while fostering sustainable purchasing behaviours.

Central to Doji's value proposition is its utilisation of data science to enhance user experience. Machine learning algorithms analyse vast datasets to aid buyers and sellers in setting optimal prices and estimating the time required for transactions. This data-driven approach ensures efficiency and transparency throughout the platform's ecosystem.

While Doji's current focus is on the mobile phone market, its founders envision a broader scope encompassing various product categories and global markets. By leveraging its proven model and technological capabilities, the company aspires to become a leading player in the burgeoning used tech goods market.

In conclusion, Doji represents a paradigm shift in the realm of e-commerce, offering a transformative platform that empowers users to extract maximum value from their tech assets while championing sustainability. With its innovative approach and steadfast commitment to user-centric principles, Doji is poised to redefine the landscape of used tech marketplaces, driving growth and fostering a more sustainable future.

Written by: