Top Tips For Businesses With Zero To Ten Employees w/ Polly Dhaliwal | Enterprise Nation

00:00
Polly Dhaliwal
They're sold. A dream, unfortunately, but it's not reality.

00:03
Amardeep Parmar
That's Polly Daliwal, COO of Enterprise Nation, which reaches 1 million small businesses every year.

00:10
Polly Dhaliwal
We're here to help the little guys who are nought to 10, those individuals who are not ready to become a unicorn yet. They're not looking to scale globally, they're just looking to make a living.

00:20
Amardeep Parmar
They work with others to make sure that business support is simple for early stage founders.

00:25
Polly Dhaliwal
By bringing all the small businesses together and making everything free. And we pull in everyone's programmes, communities, events into one place. So like, hey, that's how we solve that problem.

00:36
Amardeep Parmar
Tree drops. Great practical advice. Founders in the early days like this.

00:40
Polly Dhaliwal
Say, cash is king. When you're a for profit company, go pitch your idea as much as possible. Don't hide your idea.

00:46
Amardeep Parmar
If you think times are hard right now, you're not alone. And Enterprise Nation is working hard to help founders who are struggling.

00:53
Polly Dhaliwal
Confidence is like an all time low at the moment with small businesses, but I think entrepreneurs feel like I need to wake up every day and do everything that's not going to grow and scale your business.

01:03
Amardeep Parmar
If you're in a tough spot, you're not going to want to miss this episode. Ollie, you've worked with so many different companies over the last seven years. Prince, Prize Nation.

01:15
Polly Dhaliwal
Yeah.

01:16
Amardeep Parmar
What do you see, especially in this early stages? There are many people who start their business, they're really excited, but it's things they aren't aware of that then catch them out later on. How do we protect some of the founders from those red flags and gotchas?

01:28
Polly Dhaliwal
One of the biggest things that we see, and we have always seen is this topic of access to funding for our small businesses. It's something that has always been a challenge for them. And from the day I started Enterprise Nation through today, our biggest campaigns that we run with corporates, government that get the most engagement are access to grants, capital and funding. And we've always found that they're the red flags that small business owners tend to forget. They have great ideas, but they're not accountants. So one tip we always give our startup owners is lean into the things you're good at, lean out and give those tasks to others who are good.

02:11
Polly Dhaliwal
And you don't have to hire people, but you can get, you know, freelance accountants, freelance marketers and you should offset some of that responsibility, still have a high level understanding, but I think entrepreneurs feel like I need to wake up every day and do everything that's not going to grow and Scale your business. The reason why the local florist is so good at what she does is because she knows particular which flowers are going to be great for this individual bride who's about to walk down the aisle. She's not necessarily great at doing cash flow. She could be, but she's not necessarily great at doing that. So typically you see these naught to 10 individuals, they are struggling to get out of that and we've always found that they're the red flags that small business owners tend to forget.

02:55
Polly Dhaliwal
They have great ideas but they're not accountants. So one tip we always give our startup owners is lean into the things you're good at, lean out and give those tasks to others who are good. And you don't have to hire people but you can get, you know, freelance accountants, freelance marketers and you should offset some of that responsibility. Still have a high level understanding, but I think entrepreneurs feel like I need to wake up every day and do everything that's not going to grow and scale your business. The reason why the local florist is so good at what she does is because she knows particular which flowers are going to be great for this individual bride who's about to walk down the aisle. She's not necessarily great at doing cash flow. She could be, but she's not necessarily great at doing that.

03:40
Polly Dhaliwal
So typically you see these nought 10 individuals, they are struggling to get out of that, that kind of hockey stick curve. No matter how big or small that is, they're trying to, they're struggling to get out of that. And typically the two things that will get them out of that is access to capital through whether that's grants, competitions, government funding, local council funding and then access to sales. There are two most searched topics on our platform form making sales. How do I make sales quick? I see what users are searching and it's phenomenal to know that, you know, they know they wake up and they'll get X amount of customers on this day, X amount of unique users on their website this day. But they don't know how to take that into the next phase.

04:24
Polly Dhaliwal
So they're typically the sort of two areas where over the last seven years of being involved in the business support landscape that is probably the main topic of access to funding and sales which has always been on their radar as small businesses.

04:38
Amardeep Parmar
And then like we're going to go into like more in depth in like each of those two topics later on. Yeah, but you mentioned to us that of course seven years and like how the Community's growing over that time. How is it attitude and the conditions changed at that time too because one of the big things been on news in the last couple years, which is like all different regulations changes and there's been a lot of discussion at the moment about is UK a good place to build a business or not? And how that all affected, I think how has that affected your community and what have you seen as the insights from that?

05:08
Polly Dhaliwal
Yeah, it's hard out there, I'll be honest. But we've always, you know, this stems from our founder Emma Jones positivity. We always want to put the positive tone out there that look, government have lifted national insurance. We, you know, us as a small business, we've had to reconsider do we make more hires? But we have to look at this in a positive way. Maybe it's not full time hires, it might be freelance etc, but confidence is at an all time low. Unfortunately. We run something called a small business barometer we have done for the last five or six years. Press tend to pick up on it quite a lot because not many people are doing data research on how our mental health of our small businesses and entrepreneurs really is their biggest flaw at the moment.

05:50
Polly Dhaliwal
And what I have seen a real change in is confidence. Now, this can vary. I spoke to a group of young entrepreneurs at two events over the last two months and we're talking 16 to 25 great ideas, really exciting. And I know you've worked with universities over the last few months as well. They are so innovative and they want to just get going, they want to do their course on the side, but they have great small business ideas. The one thing which is short is confidence and then how to make money from this business. And I think we really need to lean on that as a place. UK is a place where it can breed a bit more confidence and we shouldn't see that.

06:27
Polly Dhaliwal
If you fail your startup and come back up again to look for more investment for another startup as a bad thing, you shouldn't, you know, put a label on that. Individual times. I've gone to events in the States. Our American friends are so confident and I think that's one thing we do lack as individuals, it's that we're in a tricky time because obviously there's a lot of cuts and small businesses are really feeling it. But we make up 93 to 97 of revenue at the moment across the UK. So how does government wrap their arms around them? But how do us, as you know, communities like yours, communities like Ours, Enterprise Nation build that positivity to say okay, National Insurance has come in. There's other cuts on whether you're you know, working with freelance workers, remote workers.

07:15
Polly Dhaliwal
We can't just constantly put a kind of tie our hands of our small businesses to say okay well if you do this we're going to charge you more. I think that's the struggle right now is they feel like every, they're getting the rough end of the deal with any government changes that are coming out. So I think we need to flip the narrative of what building a business in the UK is. I think also we need to see more. You know, your organisation represents those who are hard to reach. Unfortunately so do we. We, we are always trying to deliver support to those who are hard to reach, who don't necessarily wake up and look at Enterprise Nation and say oh I need help with funding, let me go to Enterprise Nation.

07:55
Polly Dhaliwal
We are missing massive communities right now who are building incredible business where their confidence is at an all time high. But just to take them into that next stage of growth where they could go 50 plus employees, they need help from other organisations and I think, you know, we are the catalyst to that both organisations here. But yeah, confidence would be the one thing I would say is not being great. But I do believe that there's a, there is a turning point hopefully for startups and entrepreneurs. There's also one thing I noticed so I started Enterprise Nation when I was what, 26, 27 and I had so many ideas as well.

08:32
Polly Dhaliwal
Then you get into full time working like all park those and I think what I've really like to see is I've, I've seen the growth of TikTok, Instagram and these platforms to give those who are just in their bedroom an opportunity to sell candles, plants and they don't need a team around them. The bits that they're missing is companies house registration. How do I sell into bigger organisations? So that's, we also need to not forget them. One point at the moment is big corporates don't know how to reach young individuals. It's a massive. So anyone who's looking to sell into big corporates, that's a massive target market for them.

09:15
Polly Dhaliwal
They don't know how to talk to them because they don't, they've never, they're so used to high street stores, service based businesses, they're not used to the young individual who's also at university, but they are selling something from their bedroom on TikTok. And making millions. I mean, we talk to these individuals all the time. So a shift in who they're also reaching and make sure we're not missing out. These key communities is important as well.

09:40
Amardeep Parmar
And it's interesting what you said there about the failure mentality. Right. Is that here. And the challenge is because a lot of companies are failing because this so much going on with different regimes and things like that. But it's also, it's normal for companies to fail.

09:55
Polly Dhaliwal
Oh yeah.

09:56
Amardeep Parmar
And there shouldn't be shame in that because, yeah, you try some cow, it doesn't work out, you learn from it. And the challenge is sometimes it's that in part is if you fail, then it's okay, you have the ego hit and things like that, but it's also making sure there's a support so that you can pick yourself up again easier.

10:13
Polly Dhaliwal
Yeah.

10:13
Amardeep Parmar
And it's both sides of that.

10:14
Polly Dhaliwal
Right.

10:15
Amardeep Parmar
And it's where sometimes people are scared of failing because, okay, what's gonna happen to my finances when I put my mortgage. And I think one of the things we're trying to be quite careful about too is like you said, it's where you don't always have to go all in and burn all the boats. Because I agree, you've got to have that support in it. And sometimes some people listening, it might be you have to have a side job or you have to have another thing or you do consulting some of that to make money, to just keep stuff ticking over.

10:37
Polly Dhaliwal
That's no shame in that 100%. And we've always said it's the 5 till 90ers that we have to help because, you know, I've, I. You literally do it sometimes where you've got your nine till five. I used to sell stationary when I was 22 and then I had a side hustle and that would be my five till nine on my way back home and then for a few hours because I was so excited about that, then it flopped. But I still had my 925 there. And this is the thing with young individuals as well. They're sold a dream, unfortunately. And what I love to see, especially with what you guys are doing, is real entrepreneurs saying real things. Because entrepreneur being an entrepreneur is not easy. You know, they have to wake up, build their confidence around getting out of bed.

11:20
Polly Dhaliwal
Okay, let's do this again. They have to look at their accounts, then they have to think about making sales. Then they have to think about how am I going to hire my next employee or my first employee. There's all these things they have to think about. It's not just being great at one thing. And you know that's a harsh reality, but it's true because I think a lot of people are sold on seeing these short clips of I made 10 million in a year. That's great, but it's not reality. If not, we'd all be retiring very soon. You have to do the hard work behind the scenes. And I think that's what I try and say to a lot of young individuals is go join the corporate ladder. There's no shame in it. Go join a small business, go learn from a startup.

12:01
Polly Dhaliwal
And that for me is my biggest advice to anyone is for starting a business, learn from others first and then you can sink your own money and time into something you're doing on the side. So I agree. Yeah, no shame in a side hustle at all. And having a 9 till 5.

12:17
Amardeep Parmar
Hello. Hello. Quick interruption to let you know a bit more about BayHQ. We're the community for high growth Asian heritage entrepreneurs, operators and investors in the UK. You can join us totally free@thebayhq.com join there. You'll get our CEO structure in your inbox every week which is content, events and opportunities. You can also get access to a free startup fundamentals course by joining. Let's get back to the show. I think it's the whole thing as well by doing what's aligned with you at that time is that if you are ready to go and start a startup, go and do it and if I really take the risk and that's your personality, that's fine. But it's got to because of what you want.

13:01
Polly Dhaliwal
Yeah.

13:02
Amardeep Parmar
Not because of what social media says or smaller says what you think you should do.

13:05
Polly Dhaliwal
Yeah.

13:06
Amardeep Parmar
And you mentioned there about like how to get your first sales right and that's something which is on a lot of people's minds. And sometimes I get this question right. People ask me like okay, I've got this idea, I've been building the product for however long and how do I get my first customer? And my was saying it's like why did you build it for so long if you didn't know any customers yet? Yeah but obviously some people get a few customers to begin with but then within their circles, their network but then struggle to get beyond that as well. So what advice do you have people on that? Because as you said so many people are searching for it with enterprise nation.

13:35
Polly Dhaliwal
Access to sales is a Big topic. Funding always comes first, so we'll cover that in a minute. But access sales is always key because without sales, you know, I hate to say it, cash is king. When you're a for profit company, I would say the key thing is product market fit first. My background is product and I love solving problems. That's why my role is coo, solving problems every day. But for us it's solving the problem of small businesses accessing support. Okay, who's our market? The market is entrepreneurs. It's the mum who is at her kitchen table, she's got a great idea, she's seen her kids struggle with something and she's got an idea there. Yeah, you're right. The first ten, twenty, hundred sales might be from friends and family, but then it just halts.

14:18
Polly Dhaliwal
And the reason why that sometimes halts is because they haven't focused in on the why and everyone's why. Sometimes there are similarities, but if the why doesn't resonate with why are you getting up every day? That can sometimes be a blocker. And I would sometimes say that if your why is just making money, try and get a deeper why. Because sometimes the money isn't the only thing that gets you out of bed. So I would definitely say access your why a bit more and you really like spend time, go on off sites with you and your co founder or just you and then play that back to a group of people. Once you have product market fit, who are your key customers?

14:57
Polly Dhaliwal
You know, it's everything we learn when I read these books about building great products is who are your key market that you're going to go for? Is it young entrepreneurs, is it young females, is it South Asian individuals? And then once you have that shape, you start to build something called a Persona. And a Persona is what you would then lean into and think about when you think about your why. Okay, my why is I'm thinking about Amadip. When he wakes up and he's got this problem he wants to solve, I want to make it easier so that he doesn't have to think about that problem. And he knows me as a business owner, my product or service is going to fix that. You start to paint a picture.

15:36
Polly Dhaliwal
And I think sometimes when small businesses, you know, not 10 individuals, they forget all the work behind, they wake up, they're like, I've got a great idea of this product service. Take a moment, take a step back, do the market research, find the product market fit, really hone in on the why because that will be your mission when you finally scale past 10 employees. That will be the mission that you have on your walls and have on your brand and that will be your why of why you get up and why your team are like running through a brick wall for you. In terms of accessing more customers as well. That is a big thing.

16:12
Polly Dhaliwal
Leverage platforms like Tick Tock, Instagram, Shopify, Etsy, you know if you have a product based business it, they, these are great platforms and TikTok is just starting out in the UK. As much as we think TikTok shop as much as we think oh it's catapult halted compared to other territories that it's in. We're still just at like we haven't hit the tipping point yet. So it's a great opportunity that if you do have a product trial it on these platforms as well because you get real time feedback which we struggle with. We're always trying to navigate on websites. Why did my user drop off and then not, you know, go check out after adding it to their cart? You will literally get the feedback in real time of why people drop off your TikTok live shop for example.

16:55
Polly Dhaliwal
So use the platforms that are out there, build your why and then find that product market fit and then build those Personas around that and they will, you know we have Personas from the first day we started Enterprise Nation which is slightly different now. There's always that why between all of them. That keeps it consistent that we're trying to simplify business support and access to that.

17:17
Amardeep Parmar
And I think there's more as well. It's like it's not being afraid to change your Persona.

17:21
Polly Dhaliwal
Yeah.

17:21
Amardeep Parmar
Because at the beginning you might just be wrong but it's like you're going to test it out and you're going to find out actually people from this background or from this professional, from this thing really find what we're doing interesting. Instead of being like okay, I don't want them but it's like well if those are the people that want your product then you should be listening to them and learning more. And sometimes people have in their heads like I'm going to sell to these people. So example, one of my companies, they, one of the companies I invested in, it's a like cost of living app. Right. So you're trying to save people money. They thought best for students. But actually the biggest question is 30 to 45 year old women.

17:55
Polly Dhaliwal
Interesting.

17:56
Amardeep Parmar
Who are controlling the family budget a lot of the time. Right. So then they then pivoted all of their marketing because they've understood actually the people that really care about what we're building isn't who you thought it was.

18:05
Polly Dhaliwal
Yeah.

18:05
Amardeep Parmar
And it's the whole idea of that. You got to love the problem. Not just what you've come up with or your idea or your branding. It's got to be what's the problem behind this?

18:13
Polly Dhaliwal
I think as well, to add to that, one thing I want to see more of is pitches, people pitching more. I've, we used to do that so much and I said to my team the other day, I was like, one do more pitch events. I want small businesses going out there, getting up and doing and I know it sounds old school, doing an elevator pitch and getting real time feedback. I think as you know, we work in such a remote environment at the moment and often, you know, we're always thinking about how, what do we do for the community. And the community is the biggest thing for us. It's what keeps some of our entrepreneurs going because they're like, oh, we've got this event coming up. There's this online meetup.

18:48
Polly Dhaliwal
Whatever it is, the feedback that you can get from people who are going through the same thing as you is invaluable because your family are always going to say that's a great idea. Unless you've got real tough love parents, which I do, where they'll be like, that's really rubbish. You should change it completely. You need people who are going to say, actually do you know what? I think you should completely look at a different market for that. So get out there, go. When you network, don't hide your idea. Oh my God. The amount of entrepreneurs like, can you sign an NDA? I'm like, I'm not going to seal your idea.

19:17
Polly Dhaliwal
I know if people are out there, but if you are so, you know, grounded to the core of what you're doing, you shouldn't have to worry about what anyone else might, you know, steal your ideas. So go talk to people as well. Go pitch your idea as much as possible. You know, to look at how to make more sales and even looking.

19:32
Amardeep Parmar
At the funding perceptor as well. Is that for some people, if I think they should be a bootstrap business, I think it's good for them to make a pitch deck and try and pitch investors.

19:39
Polly Dhaliwal
Yeah, great.

19:40
Amardeep Parmar
So just get the feedback from the. Straight away, they don't want the money.

19:43
Polly Dhaliwal
So true.

19:44
Amardeep Parmar
And it's also, it's a good time to go for investment when you don't want the Money or you don't need.

19:47
Polly Dhaliwal
The money, you're less desperate.

19:49
Amardeep Parmar
And then if somebody actually offers you money on a good terms, you can take it. But you can also have that clear headedness right about.

19:55
Polly Dhaliwal
Yeah, so true.

19:56
Amardeep Parmar
It's not right for us. And like, okay, these are. We don't need to take it. Exactly.

20:00
Polly Dhaliwal
Yeah.

20:00
Amardeep Parmar
And we're looking at access to fund because obviously I think a lot of people focus on VC so much when they're very myopic on that.

20:08
Polly Dhaliwal
Yeah.

20:09
Amardeep Parmar
But especially in the early Stage when there's zero to 10 employees, there are actually lots of other options available as well.

20:14
Polly Dhaliwal
Yeah.

20:14
Amardeep Parmar
Would you tell the audience about some of those?

20:16
Polly Dhaliwal
Yeah, there is a lot out there. It's just finding it. And I suppose that's why we built Enterprise Nation in the first place is to. We always hear business support lacks trust and it's fragmented. So were like, okay, we build trust by bringing all the small businesses together and making everything free and we pull in everyone's programmes, communities, events into one place. You're like, hey, that's how we solve that problem. The term which is search the most, the content which is accessed the most. I need funding quick, I need more money. Is always access to funding and cash. The campaigns that we run, you know, we run a Uber grants competition. We run it for the last few years. It's incredibly popular. It's small businesses in South Asian black owned businesses as well.

21:04
Polly Dhaliwal
Those Uber drivers, the Uber restaurant owners who all have side hustles. I talk to them when I'm in the tax. I'm like, you need to access this grant that I didn't even know existed and it's to help them take their business to the next level because we always want to run campaigns which are always reaching those who are hard to reach as well. So there's grants which are you don't have to pay anything back but you've got to sometimes dig deep for them because not everyone shouts about them. I would love a plea. Any corporates watching? That's what businesses need right now. They need access to cash. So rather than, you know, the lavish marketing campaigns, let's chuck some money towards our small businesses. But they, our small businesses want to work for it as well, do competitions.

21:47
Polly Dhaliwal
You know, we've got some exciting campaigns coming where you know we're going to give access to grant funding but you know, you have to do X, Y and Z to get there because we want to make your business better along the way. As well, there's then local councils and funding at a national level. So government have a pot of cash at the start of the year and then they'll distribute that amongst different councils to run multiple business support campaigns. If you're in a particular region, you run a product, a service, a high street store, you can just simply go on your council website and you can type in your area or you can email them and say, what funding opportunities do I have? So that's also a great way as well. But you might have to pay that back.

22:28
Polly Dhaliwal
So, so be aware of that. And then there's competitions which we love because again, you don't have to pay it back. But you know, they are out there. There's not a lot, but the access to funding in general. One thing we heard from one focus group that we run ran was that those entrepreneurs who are hard to reach and business owners that look like me, they lack serious trust with when it comes to accessing money. So you talk about VC funding there, but we also see a lot of fund comparison tools and we've worked with them as well. They, they don't see business owners that look like them in the marketing, the case studies, they don't trust that what is being said on the tin is what they're going to get. They're going to end up in serious debt.

23:14
Polly Dhaliwal
So they freeze and they stop. And something in our community, you know, my grandparents used to do it, they just borrow from each other. But the one thing they miss there is the advice to use the money in the right way. And what I mean by that is business owner gets the money, great first tick done. How do you make sure that they don't sink it into the wrong part of the business? So the access to the funding is the first big tick that they've got to get. You've got to really build the trust of competition. The corporate is about to give it to you, the vc, etc, but then actually spending it in the right way is the next challenge.

23:49
Polly Dhaliwal
So for us it's how do we bring those funding options in a space that we trust and then we can put it back to the community. How do we create the campaigns which can relieve the pressure of a small business, you know, the local entrepreneur, to have to pay it back as well, but also how do we build their brand along the way? So that's why we work with the big corporates, because Uber then published the three winners and what great, you know, promo for them. So there is a lot out there, I would definitely say check out your council funding pages, because there is a lot of cash out there, people have got to dig deep for it. One thing I would say as well that we're working on is SME procurement. It's a big topic right now.

24:32
Polly Dhaliwal
I know you're at an event which was talking about that exact topic, but what that means is how do we get more small businesses on the supply chain? And why is that important? Because big organisations, Ministry of Defence, nhs, we want them to buy from small businesses. But if the small business doesn't know that they're looking for them, how do the two ever talk? So then the NHS just revert back to the usual, which is a big factory manufacturer to give them the goods. So one programme that we're working on coming up soon is that, and again, all free to access, is how do we get small businesses ready to get onto the supply chain across all different industries, hospitality, health, tech, and how do we get them fit for supply? So frameworks, etc.

25:19
Polly Dhaliwal
Now that ticks your box of access to sales and then hopefully that helps you with cash flow as well, because the great thing about these contracts is that they run typically one to three years, which is real security for some of our small businesses.

25:33
Amardeep Parmar
So there's been such a helpful episode. I think people listening now are going to learn so much about what resources are accessible for them. So we're gonna have to move on to quick fire questions now.

25:42
Polly Dhaliwal
Let's do it.

25:43
Amardeep Parmar
So first one is, who are three Asians in Britain that you think are doing incredible work and you'd love to shout them out?

25:50
Polly Dhaliwal
First one would be Farah Kabir, co founder of Hanks. I don't know if you know her, I interviewed her on my podcast years ago and she just quit the finance world and she went into business with Sarah, who was her friend, who also worked in. In gynaecology. They created a great health tech brand and they're doing incredible things. I saw them on a billboard in Times Square, which I was just super proud of them. So that would be my first shout out. I think another guest who's been on your podcast and you'll probably notice my trend is South Asian women. Raj Kaur Khaira, she's founder of. Well, she's creator of a book called Superpowers of South Asian Women.

26:33
Polly Dhaliwal
And the reason why I love this book is because I, you know, building South Asian women up and making sure that young girls see those individuals is really important to me. I have a not for profit which does that. And that whole book, it, when I read through It I was like, well, I wish I had this when I was younger.  So I love the work she is doing. And there's one which is not someone who's alive, unfortunately, but it's someone that I would say go research her as a South Asian individual. Her name is Sophia Dalip. And the reason why I love what she did, I found out about her probably about six or seven years ago. She's an individual that championed female rights, the right to vote, and she went against the grain and she died.

27:17
Polly Dhaliwal
You know, she was alive 60, 70 years ago. But the reason I say that is because 60 or 70 years ago, for a South Asian young girl to be vocal, to be out there and to really champion young women's rights is phenomenal. And what I would love is rather seeing a climb right now in young girls having a voice. We want to see an incline in that. She did incredible things. Her family history was phenomenal. So, yeah, I. I would say it's less of a shout to an individual. It's more her story. Go get some inspiration from her as well. So it would be my three South Asian women.

27:53
Amardeep Parmar
So I've interviewed the first two, but I was 60 years too late for the last one. I mean, if you want to find out more about you, find out more about Enterprise Nation. Where should they go to?

28:01
Polly Dhaliwal
enterprisenation.com everything is free to access, which is perfect for our small businesses. You can join just to access the community. You can access funding, keep track of all our campaigns going on. We've got multiple events throughout the year, so come say hi to me. If you have a direct question, feel free to just hit me up, pollyenterprisenation.com Girls in Movement is my not-for-profit as well, so feel free to take a look at that as well.

28:29
Amardeep Parmar
And is there anything that the audience could help you with and get in touch with you to help you?

28:32
Polly Dhaliwal
Great question. I'm always looking for volunteering opportunities, especially to help South Asian community. So if there's anything that you would like, you know, mentoring events, workshops, if there's anything there that I can help with, I would love to make connections into our community. So reach out if you feel that there's an opportunity there.

28:54
Amardeep Parmar
So thanks so much for coming on. Any final words?

28:56
Polly Dhaliwal
Thank you. No, it's been great. I think it, you know, in a world where there's so much inspiration and, you know, individuals who are doing incredible things, I think we mustn't forget about those little guys who are waking up every day going, opening up their high street store and just trying to, you know, make a living. And for us, we always care about the little guys, the nought, tens. And yeah, hopefully there's some tangible advice that our, you know, listeners have been able to take away.

29:24
Amardeep Parmar
Thank you for watching. Don't forget to subscribe. See you next time. 

‍