BAE Watch

Superfoodio: The Peanut Butter Button Inventors

Bootstrapped
Food & Beverages

❓ Business Model

  • Make delicious peanut butter snacks that are better for you and the planet
  • Sell peanut butter buttons across multiple channels, e.g. D2C, Retail, Wholesale and online

📈 Traction

  • Inventor of Peanut Butter Buttons!
  • Over 2 million Peanut Butter Buttons produced to date!
  • Listed nationally in stockists such as Co-op, Whole Foods Market and Amazon.
  • Top performing brands as part of Co-op's Apiary Incubator
  • Finalists for The Grocer New Product Award & World Food Innovation Awards.

🌱Founding Team

  • Nirali Buch Mankodi (Co-Founder)
    - Finalist for The Great British Businesswoman Awards & f:entrepreneur's Top 100 business woman 2023.
    - Part of the Small Business round table initiative at 10 Downing Street in 2023.
  • Jagir Mankodi (Co-Founder)
    - Designed and developed Superfoodio's world first product.
    - Background and experience in Business Strategy working with clients such as ITV, BWM and AKQA.

Superfoodio: The Peanut Butter Button Inventors

📖 Story

Superfoodio is a strong mission-led business that was inspired by Nirali and Jagir's backpacking adventure around South America.

By spending time with the local people and immersing themselves in that culture, they learnt the importance of nourishing our bodies with natural, whole foods. This is where the seed for Superfoodio was first planted.

They returned home incredibly motivated and created their original recipes for a range of plant-based treats. Since launching their first product in 2016, they have organically grown the business from strength to strength.

Today they are excited to meet the growing consumer demand for snacks that are better-for-you and our planet.


👀 Reasons to watch

  • They are due to launch their current and new products into one of UK's largest retailers in Q1 this year.  This launch amongst other's this year will see a x8 growth in their business.
  • Superfoodio has the ability to now apply peanut butter where chocolate would be applied, making nut butter the hero in their products.  Through their IP, they have a strong NPD pipeline for the next few years.
  • They are shaking up the snacks category that will be worth USD $1.6BN globally in 2026 by fulfilling the demand for clean label, better for you treats!
  • Superfoodio's strong USP's meet the demands of consumers today.  Including taste-led, no palm oil or refined sugars, made with natural, plant based ingredients and up to x2 more protein, 33% less sugar and 35% less carbs in their innovative products.

➕Further reading

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