Juice

Juice is a London-based fintech lender founded in 2019 to address a fundamental gap in the UK SME financing market. Traditional lenders require extensive paperwork, asset security and personal guarantees, and typically take four to six weeks to make a decision — a process entirely misaligned with the pace of fast-growing digital businesses. Juice was built to fix this, offering non-dilutive revolving credit lines of up to £1 million to SME founders, with decisions made in under 24 hours using real-time financial data, AI-driven analytics and direct access to payment system data as collateral.

The platform combines flexible funding with a broader founder support ecosystem. Juice's Growth Hub connects borrowers with strategic guidance, peer support and educational resources, while its insights dashboard gives founders ongoing visibility into their financial performance. This community-driven model has made Juice not just a lender but a trusted growth partner for digital-first businesses in e-commerce, SaaS and adjacent sectors. Founders can draw, repay and re-access funds over a 24-month period, making the product highly responsive to the cash flow cycles of online businesses.

Juice achieved 945% growth over three years, earning a place in the 2024 Deloitte UK Technology Fast 50, and was named Fintech Business of the Year at the Business Awards UK 2026. In May 2025, the company raised £25 million from Aern Capital and Falco Capital, backed by a credit line from Paragon Bank, and is targeting a £100 million loan book with £25 million annual turnover by 2028. CEO Katherine Chan was named to the Innovate Finance Women in FinTech Powerlist 2025.