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The role

• Orchestrating Marketing Initiatives: Own and lead the entire marketing strategy, from concept to execution, and meticulously monitor performance to spark interest and foster demand
• Spearheading Demand Generation: Lead all demand generation activities, incorporating a blend of inbound and outbound tactics, with a focus on agile strategy sprints, ensuring a steady stream of potential customers
• Data-Driven Experimentation: Innovate through data-driven and experiment-led methods to discover scalable and repeatable lead generation channels, paving the way for sustained revenue growth
• Content-Driven Inbound Marketing: Embrace a content-first approach that powers inbound marketing efforts, resulting in increased web traffic and enhanced lead conversions, igniting the flames of demand
• Collaborative Content Creation: Collaborate closely with freelance content creators and our in-house design team to craft captivating, audience-centric content that resonates and piques the interest of potential customers
• Performance Insights Utilisation: Harness the power of analytical tools, such as Google Analytics, to continually monitor and fine-tune website performance and acquisition campaigns, ensuring that demand generation remains at the forefront of our growth strategy
• Marketing Technology Stack Optimisation: Diligently oversee and optimise our marketing technology stack to seamlessly integrate tools and systems for maximum efficiency in driving demand

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