Product Manager, Growth and Activation

Your Responsibilities In This Role

• Own and drive the growth and activation strategy for NALA's consumer-facing products
• Design and execute product-led growth initiatives to improve onboarding, user education, and activation metrics
• Collaborate across design, engineering, data, and marketing to run experiments that improve conversion and engagement
• Establish and refine growth funnels and identify bottlenecks using product and behavioural analytics
• Build and test new product experiences aimed at improving first-time user success and long-term retention
• Work closely with customer research to uncover insights that drive actionable growth hypotheses
• Define and monitor KPIs related to user acquisition, activation, and product engagement
• Partner with marketing and community teams to shape the go-to-market strategy for new features or markets
• Influence product vision and roadmap based on user needs, market trends, and experimentation results
• Meet regularly with company leadership to align growth priorities and ensure cross-functional momentum

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