Hexis Raises £1.6M to Personalise Nutrition Around How Athletes Actually Train and Compete

Hexis, a UK sports nutrition technology company, has raised £1.6 million from APEX Capital, Dopamine Sport Ventures, and Sport Republic to develop its personalised nutrition application for athletes and active individuals. The company's platform provides users with daily nutrition plans that are dynamically calculated based on their training schedule, workout intensity, recovery status, and performance goals — offering a level of nutritional precision that static dietary advice and generic macro calculators cannot provide.

Nutrition is one of the most important and consistently mismanaged variables in athletic performance. The optimal nutritional strategy for a competitive cyclist changes significantly between a rest day, a moderate training session, and a peak training block or race day: carbohydrate needs, protein timing, hydration requirements, and the appropriate caloric intake all vary with the physiological demands of the day's activity. Most nutrition apps provide generic plans based on body weight, age, and a stated goal — lose weight, gain muscle, maintain — without any adaptation to the varying demands of an actual training programme. The result is that athletes under-fuel on heavy training days, over-fuel on rest days, and miss the specific windows for protein intake that support recovery and adaptation.

Hexis integrates with training platforms and wearables to understand the actual physiological demands of each day's training, then generates nutrition recommendations that are calibrated to those demands. On a hard session day, the app might recommend higher carbohydrate intake in the pre-training and intra-training windows and emphasise recovery nutrition immediately post-session. On a rest or easy day, it adjusts macros down accordingly. The platform also incorporates individual factors — body composition goals, food preferences, dietary restrictions — to ensure that the recommendations are both physiologically appropriate and practically followable.

Dopamine Sport Ventures and Sport Republic, both investors with expertise in the sports performance sector, bring industry networks and commercial insight to the raise. The funding will be used to develop the platform's personalisation capabilities, build integrations with major training platforms and wearable devices, and grow the user base among competitive and recreational athletes.

Sources

• Hexis — company website