Neutonic raises £4.5M from angel investors to scale nootropic drinks brand

April 28, 2026

Neutonic, a London-based nootropic functional drinks and supplements brand, has raised £4.5 million (around $6 million) in an angel round, valuing the company at $60 million as it accelerates retail expansion across the UK, US and new international markets.

The global energy drink market remains dominated by high-sugar, caffeine-led products optimised for a short-lived spike. Neutonic is positioned in the adjacent — and faster-growing — nootropics and functional beverage category, targeting consumers who want sustained mental focus and clarity without the crash. The pitch leans on a category thesis the founders have repeated since launch: that productivity is the next fitness, and that the same audience that bought into evidence-based nutrition is ready to apply the same standards to cognitive performance.

The company sells a sugar-free productivity drink formulated with research-backed nootropic and adaptogenic ingredients, including Cognizin (citicoline), Rhodiola rosea, Panax ginseng, L-theanine and B vitamins, alongside a wider line that includes Focus Blend brain capsules, creatine sachets and a nootropic toothpick product. Drinks come in three flavours — Tropical Ice, Orange Sunrise and Wild Citrus — with a flavour-first approach the founders credit for repeat-purchase behaviour. The brand is sold direct, on Amazon, and through more than 10,000 retail doors globally.

Neutonic has sold over 7.5 million cans since launching in November 2023 and is on track to top $25 million in revenue this year. UK distribution includes a 500-store rollout into Sainsbury's as part of the meal deal, alongside Ocado, Morrisons Daily, Booths and over 1,200 Motor Fuel Group forecourts, plus gym chains Fitness First and Everlast. In the US, Neutonic is stocked in GNC, The Vitamin Shoppe and Central Market. The company previously raised $3.7 million (around £2.7 million) in July 2025 at a $20 million valuation, meaning this round triples the company's valuation in roughly nine months.

The round was led by Grenade founder Alan Barratt, with backing from UK athlete-investors Ollie Marchon and Ross Edgley, and US-based entrepreneurs Dan Martell, Codie Sanchez, Nomit Shah and Zach Ranen. Existing investors increased their positions. Gym King founder Jay Parker has joined as special advisor. Capital will be deployed into global retail expansion — including a planned Australian launch — strategic hires across product, commercial and operations, and continued product innovation. Neutonic was co-founded by James Smith, Chris Williamson, Luke Betts and Genflow CEO Shan Hanif.

Sources

Shan Hanif

Neutonic