Sixes Growth Raises £1.5M to Expand Its Indoor Cricket Venues Across the UK

Sixes Growth, a UK leisure and hospitality company, has raised £1.5 million from business angels to expand its interactive indoor cricket venue concept. The company operates venues that combine immersive cricket batting simulators — where visitors play against digitally projected bowling in indoor net bays — with a full-service restaurant and bar, creating a competitive socialising experience that makes cricket accessible and enjoyable for people of all ages, skill levels, and enthusiasm for the game.

The competitive socialising venue category — which encompasses venues built around interactive, skill-based entertainment combined with food and drink service — has grown substantially in recent years, driven by consumer appetite for social experiences that offer a distinctive shared activity rather than simply a place to eat or drink. Successful formats including Puttshack (mini golf), Flight Club (darts), and Junkyard Golf have demonstrated the commercial model: group bookings anchored around a playable, photogenic activity, with revenue generated primarily from food and beverage rather than from the activity charge. The format works particularly well for corporate events, parties, and large group outings where the activity provides the social glue.

Cricket presents a particularly interesting opportunity in this context. As one of the UK's most widely followed sports, cricket has a broad audience awareness, but most people's relationship with the game as a participant is constrained to childhood memories of school PE or informal park games. Sixes' simulator technology makes the batting experience genuinely accessible: visitors can face bowling from recreations of world-class cricketers at adjustable speeds, with immediate visual and scoring feedback that makes the activity competitive and replayable regardless of prior experience. The format also has broad demographic appeal, from dedicated cricket fans to complete novices who simply want a fun activity.

The funding will be used to open new Sixes venues in UK cities, invest in the simulator technology, and develop the hospitality offering that generates the economics underpinning the business model.

Sources

• Sixes — company website