Natasha Ratanshi-Stein

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Natasha Ratanshi-Stein is the founder of Surfboard, a workforce management platform built for customer support teams that was acquired by Dialpad in October 2024. Surfboard set out to replace the spreadsheets and legacy tools support managers relied on with a cloud-native scheduling and forecasting product, and was used by companies including Beauty Pie, Bilt Rewards and Cleo before joining Dialpad's AI-powered contact centre stack.

She started Surfboard in 2020 after seeing the workforce management problem first-hand at Bulb, where she had been Chief of Staff and Head of Revenue Assurance during the energy supplier's rapid scale-up. Before Bulb she spent five years investing in early-stage software companies at Piton Capital and started her career on the M&A team at Goldman Sachs after studying at LSE.

Surfboard raised around $5 million across two rounds before the Dialpad acquisition, with backers including Speedinvest, Seedcamp, Fly Ventures and Foreword. Ratanshi-Stein moved from Vancouver to London in 2009 and has spoken widely on the future of customer support and the role of AI in workforce planning.