Omer Ozener
Omer Ozener is a Turkish entrepreneur and the co-founder and CEO of Hello Klean, a London-based personal care brand building a shower-care ecosystem around water filtration. Born in Turkey and educated at Koç University — one of the country's leading research universities — he went on to complete executive education at Harvard Business School, before building a career spanning product management and e-commerce at globally scaled digital businesses.
Before co-founding Hello Klean, Ozener held senior product and commercial roles at Zalando, one of Europe's largest fashion e-commerce platforms, where he developed expertise in product strategy, pricing, and scaling digital consumer businesses. He also worked at Omio, the Berlin-based travel search platform, and propertyfinder.ae, the UAE's leading property portal, as well as earlier in his career at Onedio, a Turkish digital media company. This combination of experience across European and Middle Eastern markets gave him a commercial and operational foundation well-suited to a brand with international ambitions.
Hello Klean was born from a personal problem experienced by his wife and co-founder Karlee: hard water — prevalent across more than 60% of Europe — was damaging her hair and skin, yet the beauty industry was addressing the symptom through products rather than the source. Together, Omer and Karlee built Hello Klean from £75,000 of personal savings into a brand that has sold over one million products, operates a 70%-subscription revenue model, and retains customers at above 97% monthly.
Under his leadership, Hello Klean achieved a breakout moment when it appeared on BBC Dragons' Den and secured investment from Steven Bartlett, driving a 700% demand surge. In November 2025, the company secured a £1.5 million debt financing facility from re:cap to fund international expansion into the Middle East and further European markets — while remaining entirely founder-owned. Ozener's vision for Hello Klean is to establish it as the defining brand in shower-care filtration globally.
