Peony Li

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Peony Li is the founder and CEO of Jude, a London-based bladder care company building products and services for the 2.3 billion people globally affected by bladder issues — a market larger than diabetes, menopause, erectile dysfunction and endometriosis combined. The company has shipped to tens of thousands of customers since launching in January 2022.

Before Jude, Peony was Head of Investments and Venture Builder at Founders Factory and Head of Operations at Daye, the femtech startup. She started her career at Bank of America Merrill Lynch in M&A investment banking after a stint as an IPO analyst at the Hong Kong Exchange. During the early pandemic she also set up Medical Supplies for COVID Relief, sourcing PPE for UK frontline workers.

Peony is a Senior Business Mentor at Innovate UK and has been recognised across UK women's health and femtech, building Jude into the country's leading category-defining brand for bladder care after being repeatedly told by investors the space wasn't "sexy enough".